Sustainability, self-identity and the sociology of consumption
In order to develop a more nuanced model of consumer behaviour and the dynamics of behavioural change, this paper argues, the discourse of sustainable consumption needs to draw more fully upon the sociological literature addressing consumption, its varied drivers, and the complex roles it plays within contemporary life. Since its revival in the 1980s, the sociology of consumption has largely focused on the ways in which everyday consumption choices in affluent societies facilitate the process of creating and sustaining a 'self-identity'. While the literature in this field is not without its own flaws, framing sustainable consumption in relation to the problem of self-identity enables us to confront not only the psycho-cultural factors that maintain demand for material goods, but also the difficulties faced by ordinary people as they try to understand and respond ethically to large-scale social and ecological problems within an everyday environment that is highly commodified and individualized. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.
Volume (Year): 18 (2010)
Issue (Month): 3 ()
|Contact details of provider:|| Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719|
When requesting a correction, please mention this item's handle: RePEc:wly:sustdv:v:18:y:2010:i:3:p:172-181. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)or (Christopher F. Baum)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.