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Keeping Surveys Valid, Reliable, and Useful: A Tutorial

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  • Michael R. Greenberg
  • Marc D. Weiner

Abstract

This tutorial focuses on how to produce reliable and generalizable data from random‐digit‐dialing (RDD) landline and cell phone surveys. The article notes that RDD response rates have declined and explores the impact of this pronounced decline. The tutorial addresses order, response mode, and many other biases, sample size, cooperation and response rates, weighting, and hybrid designs‐all using examples from risk analysis to illustrate the key points. The article ends with a brief review of the advantages and disadvantages of major Internet and paper surveys tools, and how these can be molded and sometimes combined in repeated, longitudinal, and other designs to answer questions about risk preferences and perceptions.

Suggested Citation

  • Michael R. Greenberg & Marc D. Weiner, 2014. "Keeping Surveys Valid, Reliable, and Useful: A Tutorial," Risk Analysis, John Wiley & Sons, vol. 34(8), pages 1362-1375, August.
    • Handle: RePEc:wly:riskan:v:34:y:2014:i:8:p:1362-1375
    DOI: 10.1111/risa.12250
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    References listed on IDEAS

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    1. Lee, S. & Brown, E.R. & Grant, D. & Belin, T.R. & Brick, J.M., 2009. "Exploring nonresponse bias in a health survey using neighborhood characteristics," American Journal of Public Health, American Public Health Association, vol. 99(10), pages 1811-1817.
    2. Greenberg, Michael & Truelove, Heather, 2010. "Right answers and right-wrong answers: Sources of information influencing knowledge of nuclear-related information," Socio-Economic Planning Sciences, Elsevier, vol. 44(3), pages 130-140, September.
    3. Blumberg, S.J. & Luke, J.V. & Cynamon, M.L., 2006. "Telephone coverage and health survey estimates: Evaluating the need for concern about wireless substitution," American Journal of Public Health, American Public Health Association, vol. 96(5), pages 926-931.
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    Cited by:

    1. Ian G. J. Dawson & Johnnie E. V. Johnson, 2017. "Does Size Matter? A Study of Risk Perceptions of Global Population Growth," Risk Analysis, John Wiley & Sons, vol. 37(1), pages 65-81, January.
    2. Michael Siegrist, 2014. "Longitudinal Studies on Risk Research," Risk Analysis, John Wiley & Sons, vol. 34(8), pages 1376-1377, August.

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