IDEAS home Printed from https://ideas.repec.org/a/wly/complx/v2025y2025i1n8884816.html

Analysis of Collaborative Governance of Network Public Opinion in Social Circles Based on Blockchain Traceability Strategy: An Evolutionary Game Theory Approach

Author

Listed:
  • Zeguo Qiu
  • Yunhao Chen
  • Hao Han
  • Yuchen Yin

Abstract

In the context of rapid development of social networks, users gather together through social network platforms (SNPs) to form social circles, which become the main carriers for users to disseminate public opinion information and emotions, and it is easy to form the phenomenon of network public opinion polarization in social circles. To prevent the polarization of network public opinions in social circles, the application of blockchain technology to SNPs can provide a credible database for the traceability of public opinions and avoid the spread of false information in social circles. Based on blockchain traceability, this paper establishes a three‐party evolutionary game model consisting of government, SNPs, and social circle managers (SCMs). Through model solving and numerical simulation, the influencing factors of each party’s strategy are analyzed. The findings suggest: (1) Although the rising cost of building blockchain platforms may undermine the government’s incentive to regulate, the government will still prioritise support for their construction if they can significantly enhance social welfare. (2) The government could boost SNPs’ willingness to adopt blockchain technology through subsidy measures, but increased privacy risks could undermine this willingness. (3) Blockchain technology realizes the traceability of public opinion and improves the rational guidance tendency of SCMs. Therefore, in order to promote and strengthen the collaborative governance of network public opinion in social circles, SNPs should enhance the use of blockchain technology, while the government should give full play to its regulatory and supervisory roles. This study introduces blockchain technology for public opinion traceability; explores a collaborative network public opinion governance system based on strict regulation by the government, introduction of blockchain technology by SNPs, and rational guidance by SCMs; expands the related research on network public opinion governance; and provides a new idea for the study of network public opinion governance of social circles based on blockchain traceability.

Suggested Citation

  • Zeguo Qiu & Yunhao Chen & Hao Han & Yuchen Yin, 2025. "Analysis of Collaborative Governance of Network Public Opinion in Social Circles Based on Blockchain Traceability Strategy: An Evolutionary Game Theory Approach," Complexity, John Wiley & Sons, vol. 2025(1).
    • Handle: RePEc:wly:complx:v:2025:y:2025:i:1:n:8884816
    DOI: 10.1155/cplx/8884816
    as

    Download full text from publisher

    File URL: https://doi.org/10.1155/cplx/8884816
    Download Restriction: no
    File URL: https://libkey.io/10.1155/cplx/8884816?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Zheng, Shan & Yu, Lianghong, 2022. "The government's subsidy strategy of carbon-sink fishery based on evolutionary game," Energy, Elsevier, vol. 254(PB).
    2. Weihua Peng & Renyong Hou & Hassan Zargarzadeh, 2023. "The Evolution Game of Network Platform Employment Governance," Complexity, Hindawi, vol. 2023, pages 1-10, January.
    3. Prabhsimran Singh & Yogesh K. Dwivedi & Karanjeet Singh Kahlon & Ravinder Singh Sawhney & Ali Abdallah Alalwan & Nripendra P. Rana, 2020. "Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing," Information Systems Frontiers, Springer, vol. 22(2), pages 315-337, April.
    4. Jesse Yli-Huumo & Deokyoon Ko & Sujin Choi & Sooyong Park & Kari Smolander, 2016. "Where Is Current Research on Blockchain Technology?—A Systematic Review," PLOS ONE, Public Library of Science, vol. 11(10), pages 1-27, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kawther Saeedi, 2024. "Promoting Sustainable Household Engagement in Recycling via Blockchain-Based Loyalty Program," Sustainability, MDPI, vol. 16(21), pages 1-14, October.
    2. Jiali Qian & Yinxiang Zhou, 2026. "Environmental Regulation and Green Technology Innovation: An Evolutionary Game Analysis Between Government and High Energy Consuming Enterprises," Computational Economics, Springer;Society for Computational Economics, vol. 67(2), pages 1259-1289, February.
    3. Li, Zhaochen & Xu, Zimu, 2025. "Digital technology and innovation:The impact of blockchain application on enterprise innovation," Technovation, Elsevier, vol. 139(C).
    4. Wang Guizhou & Zhang Si & Yu Tao & Ning Yu, 2021. "A Systematic Overview of Blockchain Research," Journal of Systems Science and Information, De Gruyter, vol. 9(3), pages 205-238, June.
    5. Komulainen, Ruey & Nätti, Satu, 2023. "Barriers to blockchain adoption: Empirical observations from securities services value network," Journal of Business Research, Elsevier, vol. 159(C).
    6. Dehghani, Milad & William Kennedy, Ryan & Mashatan, Atefeh & Rese, Alexandra & Karavidas, Dionysios, 2022. "High interest, low adoption. A mixed-method investigation into the factors influencing organisational adoption of blockchain technology," Journal of Business Research, Elsevier, vol. 149(C), pages 393-411.
    7. Gajendra Liyanaarachchi & Giampaolo Viglia & Fidan Kurtaliqi, 2024. "Addressing challenges of digital transformation with modified blockchain," Post-Print hal-04440365, HAL.
    8. Fuad A. Ghaleb & Waleed Ali & Bander Ali Saleh Al-Rimy & Sharaf J. Malebary, 2023. "Intelligent Proof-of-Trustworthiness-Based Secure Safety Message Dissemination Scheme for Vehicular Ad Hoc Networks Using Blockchain and Deep Learning Techniques," Mathematics, MDPI, vol. 11(7), pages 1-24, April.
    9. Shafiqah Azman & Dharini Pathmanathan & Aerambamoorthy Thavaneswaran, 2022. "Forecasting the Volatility of Cryptocurrencies in the Presence of COVID-19 with the State Space Model and Kalman Filter," Mathematics, MDPI, vol. 10(17), pages 1-15, September.
    10. Weili Yin & Wenxue Ran, 2023. "Explaining Firm Performance During the COVID-19 With fsQCA: The Role of Supply Network Complexity, Inventory Turns, and Geographic Dispersion," SAGE Open, , vol. 13(2), pages 21582440231, June.
    11. Yousaf, Imran & Abrar, Afsheen & Ali, Shoaib & Goodell, John W., 2024. "Connectedness between energy cryptocurrencies and US equity markets: A quantile-based analysis," International Review of Financial Analysis, Elsevier, vol. 96(PB).
    12. Asha Sharma & Shurveer S. Bhanawat & Raj Bahadur Sharma, 2022. "Adoption of Blockchain Technology Based Accounting Platform," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, March.
    13. Riya Sapra & Parneeta Dhaliwal, 2021. "Blockchain: The Perspective Future of Technology," International Journal of Healthcare Information Systems and Informatics (IJHISI), IGI Global Scientific Publishing, vol. 16(2), pages 1-20, April.
    14. Shuai Jin & Na Qiao & Muhamad Aamir Shafique Khan & Changchun Zhu, 2024. "Promoting the production and consumption of green products from the perspective of supply and demand: An evolutionary game-based analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 23193-23213, September.
    15. Hayat, Khizar & Zhang, Qingyu & Sousa, Maria Jose & Husnain, Mudassir & Shahzad, Khuram, 2025. "Blockchain-powered drone deliveries: Embedded governance mechanisms for reducing uncertainty and enhancing consumer behavioral intentions," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
    16. repec:zib:zbimcs:v:8:y:2025:i:2:p:28-39 is not listed on IDEAS
    17. Simona Ibba & Andrea Pinna & Maria Ilaria Lunesu & Michele Marchesi & Roberto Tonelli, 2018. "Initial Coin Offerings and Agile Practices," Future Internet, MDPI, vol. 10(11), pages 1-21, October.
    18. Jaspreet Kaur & Satish Kumar & Balkrishna E. Narkhede & Marina Dabić & Ajay Pal Singh Rathore & Rohit Joshi, 2024. "Barriers to blockchain adoption for supply chain finance: the case of Indian SMEs," Electronic Commerce Research, Springer, vol. 24(1), pages 303-340, March.
    19. Hangwei Feng & Jinlin Wang & Yang Li, 2022. "An Efficient Blockchain Transaction Retrieval System," Future Internet, MDPI, vol. 14(9), pages 1-21, September.
    20. Md Al Amin & Dewan Hafiz Nabil & Roberto Baldacci & Md. Habibur Rahman, 2023. "Exploring Blockchain Implementation Challenges for Sustainable Supply Chains: An Integrated Fuzzy TOPSIS–ISM Approach," Sustainability, MDPI, vol. 15(18), pages 1-25, September.
    21. Narendra Gariya & Anjas Asrani & Adhirath Mandal & Amir Shaikh & Dowan Cha, 2025. "A Comprehensive Analysis of Integrating Blockchain Technology into the Energy Supply Chain for the Enhancement of Transparency and Sustainability," Energies, MDPI, vol. 18(11), pages 1-24, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:complx:v:2025:y:2025:i:1:n:8884816. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://onlinelibrary.wiley.com/journal/8503 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.