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Opinion Taking within Friendship Networks

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  • Suzanne L. Parker
  • Glenn R. Parker
  • James A. McCann

Abstract

Communication within friendship networks can provide gains in efficiency that help individuals enrich their understanding of politics. Through two panel survey experiments, we demonstrate that the dissemination of an individual's opinion about the hazards posed by public policies can have both durable and significant effects on the policy judgments of friends. These effects are conditioned by both the content of the communication and the recipient's level of political awareness. Opinions emphasizing potential risks carry more weight than those that attempt to alleviate concerns about potential risks. Moreover, opinion transmission is more effective for subjects who are less politically aware when policy issues are salient; but when the political issue is more esoteric, friends who are more politically aware evidence greater opinion change.

Suggested Citation

  • Suzanne L. Parker & Glenn R. Parker & James A. McCann, 2008. "Opinion Taking within Friendship Networks," American Journal of Political Science, John Wiley & Sons, vol. 52(2), pages 412-420, April.
    • Handle: RePEc:wly:amposc:v:52:y:2008:i:2:p:412-420
    DOI: 10.1111/j.1540-5907.2008.00320.x
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    1. Tomz, Michael & Wittenberg, Jason & King, Gary, 2003. "Clarify: Software for Interpreting and Presenting Statistical Results," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 8(i01).
    2. Anthony Downs, 1957. "An Economic Theory of Political Action in a Democracy," Journal of Political Economy, University of Chicago Press, vol. 65(2), pages 135-135.
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    Cited by:

    1. Alrababah, Ala & Casalis, Marine & Masterson, Daniel & Hangartner, Dominik & Wehrli, & Weinstein, Jeremy, 2023. "Reducing Attrition in Phone-based Panel Surveys: A Web Application to Facilitate Best Practices and Semi-Automate Survey Workflow," OSF Preprints gyz3h, Center for Open Science.

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