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Consumer preferences for aquaponic produce: Implications from an experimental auction

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Listed:
  • Gianna Short
  • Chengyan Yue
  • Marie Abbey
  • Neil Anderson
  • Nicholas Phelps
  • Paul Venturelli
  • Zata Vickers

Abstract

Aquaponics is the integration of aquaculture and hydroponics to grow fish and plants together in one system. Many producers in the northern United States are attracted to aquaponics for its potential to produce indoors year‐round. However, little is known about consumer preferences for products grown in aquaponic systems. To address this knowledge gap, we conducted an experimental auction to measure the impact of information about production method on consumers’ willingness‐to‐pay (WTP) for lettuce. For most participants, WTP was similar for both aquaponic and soil grown lettuce with overall average bids of $1.47 per 8 ounces and $1.48 per 8 ounces, respectively. Learning how samples were grown (either aquaponic or soil‐grown) rarely changed bids significantly, although on average, participants with environmental group membership lowered their bids for aquaponic lettuce samples. In general, higher frequency shoppers expressed higher average WTP for all types of lettuce. [Q100 Agriculture: General, Q220 Renewable Resources and Conservation: Fishery; Aquaculture]

Suggested Citation

  • Gianna Short & Chengyan Yue & Marie Abbey & Neil Anderson & Nicholas Phelps & Paul Venturelli & Zata Vickers, 2018. "Consumer preferences for aquaponic produce: Implications from an experimental auction," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 742-755, October.
    • Handle: RePEc:wly:agribz:v:34:y:2018:i:4:p:742-755
    DOI: 10.1002/agr.21562
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    References listed on IDEAS

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    1. Coyle, Bradford D. & Ellison, Brenna, 2017. "Will Consumers Find Vertically Farmed Produce "Out of Reach"?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 32(1), pages 1-8.
    2. Adrian Gheorghe Zugravu & Maria Magdalena Turek Rahoveanu & Adrian Turek Rahoveanu & Mohamed S. Khalel & Mostafa Abdel Rahman Ibrahim, 2016. "The Perception of Aquaponics Products in Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 525-530.
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    Cited by:

    1. Garrett M. Broad & Wythe Marschall & Maya Ezzeddine, 2022. "Perceptions of high-tech controlled environment agriculture among local food consumers: using interviews to explore sense-making and connections to good food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 417-433, March.

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