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Vertical relationships and dual branding strategies in the Italian food industry

Author

Listed:
  • G. Galizzi

    (Department of Agricultural and Food Economics, Università Cattolica del Sacro Cuore, Piacenza, Italy)

  • L. Venturini

    (Faculty of Law, Università Cattolica del Sacro Cuore, Piacenza, Italy)

  • S. Boccaletti

    (Department of Agricultural and Food Economics, Università Cattolica del Sacro Cuore, Piacenza, Italy)

Abstract

The purpose of this article is to examine the determinants that affect the decision of food firms to produce private label products. In the first part, the authors analyse the dynamics of the diffusion of private labels: three stages of development are identified, and the basic hypothesis is that large firms get involved in the production of private labels only after the introductory phase. In the second part this hypothesis is tested using cross-sectional data for a sample of Italian firms: even if the market share of private labels in Italy is still relatively low, the results confirm that larger firms show a higher willingness to produce private labels in industries where their diffusion is in a more advanced stage. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • G. Galizzi & L. Venturini & S. Boccaletti, 1997. "Vertical relationships and dual branding strategies in the Italian food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 13(2), pages 185-195.
  • Handle: RePEc:wly:agribz:v:13:y:1997:i:2:p:185-195
    DOI: 10.1002/(SICI)1520-6297(199703/04)13:2<185::AID-AGR7>3.0.CO;2-Z
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    Citations

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    Cited by:

    1. Michael B. Ward & Jay P. Shimshack & Jeffrey M. Perloff & J. Michael Harris, 2002. "Effects of the Private-Label Invasion in Food Industries," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 84(4), pages 961-973.
    2. Alessandro Bonanno & Rigoberto A. Lopez, 2004. "Private Labels, Retail Configuration, and Fluid Milk Prices," Food Marketing Policy Center Research Reports 082, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    3. Luciano VENTURINI, 1997. "Comments On The Convergence Hypothesis," Department of Resource Economics Regional Research Project 9612, University of Massachusetts.
    4. Bergès-Sennou Fabian & Waterson Michael, 2005. "Private Label Products as Experience Goods," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 3(2), pages 1-19, December.
    5. Fabian Bergès & Philippe Bontems & Vincent Réquillart, 2009. "L'impact économique du développement des marques de distributeurs," Economie & Prévision, La Documentation Française, vol. 0(3), pages 41-56.
    6. Manuel Toselli, 2017. "Knowledge sources and integration ties toward innovation. A food sector perspective," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 43-65, April.
    7. Fabian Bergès & Zohra Bouamra-Mechemache, 2012. "Is producing a private label counterproductive for a branded manufacturer?," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 39(2), pages 213-239, April.
    8. Bonanno Alessandro & Lopez Rigoberto A., 2005. "Private Label Expansion and Supermarket Milk Prices," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 3(1), pages 1-18, February.

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