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Social Responsibilities of Vietnam’s Exporter Enterprises Toward Consumer Loyalty in the EU Market

Author

Listed:
  • Kien Dang Trung

    (Faculty of Commerce and Tourism – Industrial University of Industry, No 12 Nguyen Van Bao, Go Vap District, Ho Chi Minh City)

  • Tri Ho Thanh

    (Ho Chi Minh City University of Industry and Trade, Ho Chi Minh City, Vietnam)

  • Dong Pham Xuan

    (Ho Chi Minh City University of Industry and Trade, Ho Chi Minh City, Vietnam)

  • Huong Hoang Thi

    (Ho Chi Minh City University of Industry and Trade, Ho Chi Minh City, Vietnam)

Abstract

Many exporters want to introduce their goods to markets like the EU countries. Therefore, maintaining an export partnership with this market is extremely important for Vietnamese enterprises. This study looked at the variables that influence customer loyalty in the EU countries and the social responsibility (CSR) of Vietnamese exporters. The aspects of brand image, brand reputation, and consumer satisfaction define the connection. Data was collected and analyzed using SmartPLS 4.0 following an online survey conducted using Google Forms. These findings have significant ramifications for Vietnamese exporters to the European market, particularly in conveying their CSR initiatives to build brand loyalty and improve consumer perception.

Suggested Citation

Handle: RePEc:vrs:wsbjbf:v:58:y:2024:i:1:p:167-182:n:1015
DOI: 10.2478/wsbjbf-2024-0015
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References listed on IDEAS

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  1. Efstathios Dimitriadis & Eleni Zilakaki, 2019. "The Effect of Corporate Social Responsibility on Customer Loyalty in Mobile Telephone Companies," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 433-450.
  2. Yuan-Shuh Lii & Monle Lee, 2012. "Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm," Journal of Business Ethics, Springer, vol. 105(1), pages 69-81, January.
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