IDEAS home Printed from https://ideas.repec.org/a/vrs/suvges/v31y2021i3p60-74n5.html
   My bibliography  Save this article

Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers

Author

Listed:
  • Lazar Laura

    (Bucharest University of Economic Studies,Romania)

  • Pop Mihai-Ionuţ

    (Bucharest University of Economic Studies,Romania)

Abstract

In the last decade, the new means of communication have determined substantial changes in human behavior and in the way individuals interact with each other. Besides the numerous benefits and opportunities that have arisen throughout the digitalization process, both for individuals as well as for private companies and state institutions, the widespread use of the Internet has generated vulnerabilities and threats. One of the most consistent concerns related to the new means of communication, especially social media platforms, refers to fake news. In recent years, major events including the 2016 presidential election in the US, Brexit, and the emergence of the COVID-19 pandemic have proven the negative effects of fake news on society.

Suggested Citation

  • Lazar Laura & Pop Mihai-Ionuţ, 2021. "Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers," Studia Universitatis „Vasile Goldis” Arad – Economics Series, Sciendo, vol. 31(3), pages 60-74, September.
    • Handle: RePEc:vrs:suvges:v:31:y:2021:i:3:p:60-74:n:5
    DOI: 10.2478/sues-2021-0014
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/sues-2021-0014
    Download Restriction: no
    File URL: https://libkey.io/10.2478/sues-2021-0014?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," NBER Working Papers 23089, National Bureau of Economic Research, Inc.
    2. Kahle, Lynn R & Homer, Pamela M, 1985. "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 954-961, March.
    3. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    4. repec:cup:judgdm:v:8:y:2013:i:4:p:407-424 is not listed on IDEAS
    5. Domenico, Giandomenico Di & Sit, Jason & Ishizaka, Alessio & Nunan, Daniel, 2021. "Fake news, social media and marketing: A systematic review," Journal of Business Research, Elsevier, vol. 124(C), pages 329-341.
    6. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 211-236, Spring.
    7. Jost, Peter J. & Pünder, Johanna & Schulze-Lohoff, Isabell, 2020. "Fake news - Does perception matter more than the truth?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 85(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Folajimi Ashiru & Franklin Nakpodia & Jacqueline J You, 2023. "Adapting emerging digital communication technologies for resilience: evidence from Nigerian SMEs," Annals of Operations Research, Springer, vol. 327(2), pages 795-823, August.
    2. Giandomenico Domenico & Annamaria Tuan & Marco Visentin, 2021. "Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic," Italian Journal of Marketing, Springer, vol. 2021(4), pages 351-369, December.
    3. Gautham Vadakkepatt & Andrew Bryant & Ronald Paul Hill & Joshua Nunziato, 2022. "Can advertising benefit women’s development? Preliminary insights from a multi-method investigation," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 503-520, May.
    4. Ahmad M. Alghamdi & Salvatore Flavio Pileggi & Osama Sohaib, 2023. "Social Media Analysis to Enhance Sustainable Knowledge Management: A Concise Literature Review," Sustainability, MDPI, vol. 15(13), pages 1-30, June.
    5. Hsin‐Hui Lin & Ching‐Feng Chen & Chih‐Lun Wu, 2023. "The effects of news authenticity and social media tie strength on consumer dissemination behavior," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 44(4), pages 2292-2313, June.
    6. Lourdes S. Martinez & Matthew W. Savage & Elisabeth Jones & Elizabeth Mikita & Varun Yadav & Ming-Hsiang Tsou, 2022. "Examining Vaccine Sentiment on Twitter and Local Vaccine Deployment during the COVID-19 Pandemic," IJERPH, MDPI, vol. 20(1), pages 1-15, December.
    7. Daniel-Rareș Obadă & Dan-Cristian Dabija, 2022. "“In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media?," IJERPH, MDPI, vol. 19(8), pages 1-26, April.
    8. Giacomo Manetti & Carmela Nitti & Marco Bellucci, 2022. "The accountability of Search and Rescue NGOs," Working Papers - Business wp2022_02.rdf, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa.
    9. Arpan Kumar Kar & Shalini Nath Tripathi & Nishtha Malik & Shivam Gupta & Uthayasankar Sivarajah, 2023. "How Does Misinformation and Capricious Opinions Impact the Supply Chain - A Study on the Impacts During the Pandemic," Annals of Operations Research, Springer, vol. 327(2), pages 713-734, August.
    10. Pervaiz Akhtar & Arsalan Mujahid Ghouri & Haseeb Ur Rehman Khan & Mirza Amin ul Haq & Usama Awan & Nadia Zahoor & Zaheer Khan & Aniqa Ashraf, 2023. "Detecting fake news and disinformation using artificial intelligence and machine learning to avoid supply chain disruptions," Annals of Operations Research, Springer, vol. 327(2), pages 633-657, August.
    11. Julia Cage & Nicolas Hervé & Marie-Luce Viaud, 2017. "The Production of Information in an Online World: Is Copy Right?," Working Papers hal-03393171, HAL.
    12. Leopoldo Fergusson & Carlos Molina, 2020. "Facebook Causes Protests," HiCN Working Papers 323, Households in Conflict Network.
    13. Tetsuro Kobayashi & Fumiaki Taka & Takahisa Suzuki, 2021. "Can “Googling” correct misbelief? Cognitive and affective consequences of online search," PLOS ONE, Public Library of Science, vol. 16(9), pages 1-16, September.
    14. Dean Neu & Gregory D. Saxton & Abu S. Rahaman, 2022. "Social Accountability, Ethics, and the Occupy Wall Street Protests," Journal of Business Ethics, Springer, vol. 180(1), pages 17-31, September.
    15. Robbett, Andrea & Matthews, Peter Hans, 2018. "Partisan bias and expressive voting," Journal of Public Economics, Elsevier, vol. 157(C), pages 107-120.
    16. Henrik Skaug Sætra, 2021. "AI in Context and the Sustainable Development Goals: Factoring in the Unsustainability of the Sociotechnical System," Sustainability, MDPI, vol. 13(4), pages 1-19, February.
    17. Fathey Mohammed & Nabil Hasan Al-Kumaim & Ahmed Ibrahim Alzahrani & Yousef Fazea, 2023. "The Impact of Social Media Shared Health Content on Protective Behavior against COVID-19," IJERPH, MDPI, vol. 20(3), pages 1-16, January.
    18. Michele Cantarella & Nicolo' Fraccaroli & Roberto Volpe, 2019. "Does fake news affect voting behaviour?," Department of Economics 0146, University of Modena and Reggio E., Faculty of Economics "Marco Biagi".
    19. Joël Cariolle & Yasmine Elkhateeb & Mathilde Maurel, 2022. "(Mis-)information technology: Internet use and perception of democracy in Africa," Documents de travail du Centre d'Economie de la Sorbonne 22010, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
    20. Kerim Peren Arin & Juan A. Lacomba & Francisco Lagos & Deni Mazrekaj & Marcel Thum, 2021. "Misperceptions and Fake News during the Covid-19 Pandemic," CESifo Working Paper Series 9066, CESifo.

    More about this item

    Keywords

    celebrity endorsement; fake news; breaking news effect; clickbait; neuromarketing;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:suvges:v:31:y:2021:i:3:p:60-74:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.