Exploring Links Between Engaging Customers in Value Co-Creation and Product Innovativeness
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DOI: 10.1515/ijme-2017-0020
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References listed on IDEAS
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More about this item
Keywords
value co-creation; DART model; service dominant logic; innovation; SMEs;All these keywords.
JEL classification:
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
- O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
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