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How Can Connectivity Be Impactful In Transforming A Tourist'S Travel Experience Through Social Media?

Author

Listed:
  • Raja Choudhury

    (Universal Business School, India)

  • Vijay Tandon

    (Universal Business School, India)

  • Sasank Devarakonda

    (Universal Business School, India)

Abstract

Social media platforms are building up a huge part of today's technology. In this inevitable physical world, it's all about the superlative experience that a customer can witness in his/her destination w.r.t their pre-conceived notions. Moreover, tourism is an industry which is predominantly driven by consumers opinion where the social media turned out to be very effective tool in tapping customers imagination unlike any advertisement could till date. In this paper we would like to launch our emphasis on the role played by social media on tourists travel experience in terms of highlighting the travel engagement of the customers during their trip and at the same time we also add few insights on how social media is influencing the customer experience.

Suggested Citation

  • Raja Choudhury & Vijay Tandon & Sasank Devarakonda, 2020. "How Can Connectivity Be Impactful In Transforming A Tourist'S Travel Experience Through Social Media?," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 344-348, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:344-348
    DOI: 10.36997/TC2020.344
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    References listed on IDEAS

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    1. Munar, Ana María & Jacobsen, Jens Kr. Steen, 2014. "Motivations for sharing tourism experiences through social media," Tourism Management, Elsevier, vol. 43(C), pages 46-54.
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    JEL classification:

    • A0 - General Economics and Teaching - - General

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