IDEAS home Printed from https://ideas.repec.org/a/vra/pr2010/y2020i1p344-348.html
   My bibliography  Save this article

How Can Connectivity Be Impactful In Transforming A Tourist'S Travel Experience Through Social Media?

Author

Listed:
  • Raja Choudhury

    (Universal Business School, India)

  • Vijay Tandon

    (Universal Business School, India)

  • Sasank Devarakonda

    (Universal Business School, India)

Abstract

Social media platforms are building up a huge part of today's technology. In this inevitable physical world, it's all about the superlative experience that a customer can witness in his/her destination w.r.t their pre-conceived notions. Moreover, tourism is an industry which is predominantly driven by consumers opinion where the social media turned out to be very effective tool in tapping customers imagination unlike any advertisement could till date. In this paper we would like to launch our emphasis on the role played by social media on tourists travel experience in terms of highlighting the travel engagement of the customers during their trip and at the same time we also add few insights on how social media is influencing the customer experience.

Suggested Citation

  • Raja Choudhury & Vijay Tandon & Sasank Devarakonda, 2020. "How Can Connectivity Be Impactful In Transforming A Tourist'S Travel Experience Through Social Media?," Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020, University publishing house "Science and Economics", University of Economics - Varna, issue 1, pages 344-348, October.
    • Handle: RePEc:vra:pr2010:y:2020:i:1:p:344-348
    DOI: 10.36997/TC2020.344
    as

    Download full text from publisher

    File URL: https://drive.google.com/uc?export=download&id=1KE9YReqpnusVDrSqGBAZeiSY1aj9ZK2T
    Download Restriction: no
    File URL: https://libkey.io/10.36997/TC2020.344?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Munar, Ana María & Jacobsen, Jens Kr. Steen, 2014. "Motivations for sharing tourism experiences through social media," Tourism Management, Elsevier, vol. 43(C), pages 46-54.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bilgihan, Anil & Barreda, Albert & Okumus, Fevzi & Nusair, Khaldoon, 2016. "Consumer perception of knowledge-sharing in travel-related Online Social Networks," Tourism Management, Elsevier, vol. 52(C), pages 287-296.
    2. Irina Maiorescu & Razvan Dina & Alexandru Doru Plesea & Alecu Felician, 2015. "The Impact of Facebook Upon Social Skills of Young People ? a Business Employment Perspective," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(Special 9), pages 1289-1289, November.
    3. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    4. Lalicic, Lidija & Dickinger, Astrid, 2019. "An assessment of user-driven innovativeness in a mobile computing travel platform," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 233-241.
    5. Tribe, John & Mkono, Muchazondida, 2017. "Not such smart tourism? The concept of e-lienation," Annals of Tourism Research, Elsevier, vol. 66(C), pages 105-115.
    6. Christina Katsikari & Leonidas Hatzithomas & Thomas Fotiadis & Dimitrios Folinas, 2020. "Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism," Sustainability, MDPI, vol. 12(11), pages 1-18, June.
    7. Palazzo, Maria & Vollero, Agostino & Vitale, Pierluigi & Siano, Alfonso, 2021. "Urban and rural destinations on Instagram: Exploring the influencers’ role in #sustainabletourism," Land Use Policy, Elsevier, vol. 100(C).
    8. Ana Reyes-Menendez & Marisol B. Correia & Nelson Matos & Charlene Adap, 2020. "Understanding Online Consumer Behavior and eWOM Strategies for Sustainable Business Management in the Tourism Industry," Sustainability, MDPI, vol. 12(21), pages 1-14, October.
    9. Mylona Ifigeneia & Amanatidis Dimitrios & Stavrianea Aikaterini & Kamenidou Irene (Eirini) & Mamalis Spyridon, 2021. "Promoting Tourists’ Destinations in Greece with Social Media: The Case of Kimolos Island," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 347-361.
    10. Zsuzsanna Marton & Ildikó Ernszt, 2020. "Omnipresent Social Media: Is Travelling Imaginable without Smart Devices?," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 301-321.
    11. Mohammad Tipu Sultan & Farzana Sharmin & Alina Badulescu & Darie Gavrilut & Ke Xue, 2021. "Social Media-Based Content towards Image Formation: A New Approach to the Selection of Sustainable Destinations," Sustainability, MDPI, vol. 13(8), pages 1-22, April.
    12. Alisa Kazakova & Meerim Karimova & Insin Kim, 2021. "Examining Rapport with Local People, International Students’ Roles through Travel Experience and Sustainable Tourism," Sustainability, MDPI, vol. 13(17), pages 1-15, September.
    13. Pásková Martina & Zelenka Josef & Hruška Jan, 2018. "YouTube as an Airlines Marketing Tool," Czech Journal of Tourism, Sciendo, vol. 7(1), pages 45-69, June.
    14. Dickinson, Janet E. & Hibbert, Julia F. & Filimonau, Viachaslau, 2016. "Mobile technology and the tourist experience: (Dis)connection at the campsite," Tourism Management, Elsevier, vol. 57(C), pages 193-201.
    15. Ćurlin, Tamara & Jaković, Božidar & Strugar, Ivan, 2018. "Analytics of Social Media: Perspective of Country Tourism Office," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2018), Split, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Split, Croatia, 6-8 September 2018, pages 49-59, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    16. Widmar, Nicole Olynk & Bir, Courtney & Clifford, McKenna & Slipchenko, Natalya, 2020. "Social media sentimentas an additional performance measure? Examples from iconic theme park destinations," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    17. Mohammed Jabreel & Assumpció Huertas & Antonio Moreno, 2018. "Semantic analysis and the evolution towards participative branding: Do locals communicate the same destination brand values as DMOs?," PLOS ONE, Public Library of Science, vol. 13(11), pages 1-29, November.
    18. Kuo-Yan Wang, 2022. "Sustainable Tourism Development Based upon Visitors’ Brand Trust: A Case of “100 Religious Attractions”," Sustainability, MDPI, vol. 14(4), pages 1-30, February.
    19. Jansson, André, 2018. "Rethinking post-tourism in the age of social media," Annals of Tourism Research, Elsevier, vol. 69(C), pages 101-110.
    20. Mariani, Marcello M. & Di Felice, Marco & Mura, Matteo, 2016. "Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations," Tourism Management, Elsevier, vol. 54(C), pages 321-343.

    More about this item

    Keywords

    Social media; technology; consumer opinion; travel engagement; customer experience.;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vra:pr2010:y:2020:i:1:p:344-348. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Pavel Petrov (email available below). General contact details of provider: https://edirc.repec.org/data/uevarbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.