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Asymmetries in Ordered Strength of Preference Models: Implications of Focus Shift for Discrete-Choice Preference Estimation

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  • Robert J. Johnston
  • Stephen K. Swallow

Abstract

This paper explores potential focus shift asymmetries in an ordered strength of preference model applied to contingent choice data. A focus shift occurs when respondents weight factors differently when assessing preference for an "accepted" scenario than they do when assessing preference for a "rejected" scenario, and may imply that respondents do not refer to a single underlying preference function. Using data drawn from a survey which addressed preferences for watershed management, the model results identified focus shift asymmetries in the ordered strength of preference model. The paper discusses implications for policy, survey design, and discrete-choice preference estimation.

Suggested Citation

  • Robert J. Johnston & Stephen K. Swallow, 1999. "Asymmetries in Ordered Strength of Preference Models: Implications of Focus Shift for Discrete-Choice Preference Estimation," Land Economics, University of Wisconsin Press, vol. 75(2), pages 295-310.
  • Handle: RePEc:uwp:landec:v:75:y:1999:i:2:p:295-310
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    Citations

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    Cited by:

    1. Johnston, Robert J., 2003. "Forecasting Support For Rural Land Use Policies: The Role Of Preference Asymmetries," 2003 Annual meeting, July 27-30, Montreal, Canada 22156, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Swallow, Stephen K. & Opaluch, James J. & Weaver, Thomas F., 2001. "Strength-of-Preference Indicators and an Ordered-Response Model for Ordinarily Dichotomous, Discrete Choice Data," Journal of Environmental Economics and Management, Elsevier, vol. 41(1), pages 70-93, January.
    3. Makriyannis, Christos & Johnston, Robert, 2016. "Welfare Analysis for Climate Risk Reductions: Are Current Treatments of Outcome Uncertainty Sufficient?," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235532, Agricultural and Applied Economics Association.
    4. Ryan, Anthony M. & Spash, Clive L., 2011. "Is WTP an attitudinal measure? Empirical analysis of the psychological explanation for contingent values," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 674-687.
    5. Johnston, Robert J. & Swallow, Stephen K. & Weaver, Thomas F., 1999. "Estimating Willingness to Pay and Resource Tradeoffs with Different Payment Mechanisms: An Evaluation of a Funding Guarantee for Watershed Management," Journal of Environmental Economics and Management, Elsevier, vol. 38(1), pages 97-120, July.
    6. repec:eee:jeeman:v:85:y:2017:i:c:p:110-129 is not listed on IDEAS
    7. Leskinen, Pekka & Kangas, Annika S. & Kangas, Jyrki, 2004. "Rank-based modelling of preferences in multi-criteria decision making," European Journal of Operational Research, Elsevier, vol. 158(3), pages 721-733, November.

    More about this item

    JEL classification:

    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources

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