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An Analysis of Frequency and Duration of Search on the Internet

Author

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  • Amit Bhatnagar

    (University of WisconsinMilwaukee)

Abstract

While seeking information online, consumers exhibit different patterns of search, that is, frequency of visit and duration of visit per search episode. This research empirically examines if consumers' search patterns are affected by the type of information that they seek. A discrete hazard model is used to study the time spent per trip, and an ordinal probit model is used to study the frequency of searching. The baseline hazard is estimated without imposing any parametric restrictions. We study the role of seven different types of information that consumers seek. The model is calibrated on data collected through online surveys.

Suggested Citation

  • Amit Bhatnagar, 2004. "An Analysis of Frequency and Duration of Search on the Internet," The Journal of Business, University of Chicago Press, vol. 77(2), pages 311-330, April.
    • Handle: RePEc:ucp:jnlbus:v:77:y:2004:i:2:p:311-330
    DOI: 10.1086/381277
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    Cited by:

    1. Ahmed Ibrahim Alzahrani & T. Ramayah & Nalini Suppiah & Osama Alfarraj & Nasser Alalwan, 2020. "Modeling Blog Usage From a Developing Country Perspective Using Structural Equation Modeling (SEM)," SAGE Open, , vol. 10(3), pages 21582440209, July.
    2. Luciana Chavez & Carla Ruiz & Rafael Curras & Blanca Hernandez, 2020. "The Role of Travel Motivations and Social Media Use in Consumer Interactive Behaviour: A Uses and Gratifications Perspective," Sustainability, MDPI, vol. 12(21), pages 1-23, October.
    3. Jason Kuruzovich & Siva Viswanathan & Ritu Agarwal, 2010. "Seller Search and Market Outcomes in Online Auctions," Management Science, INFORMS, vol. 56(10), pages 1702-1717, October.
    4. Ratchford, Brian & Soysal, Gonca & Zentner, Alejandro & Gauri, Dinesh K., 2022. "Online and offline retailing: What we know and directions for future research," Journal of Retailing, Elsevier, vol. 98(1), pages 152-177.
    5. Antonia Köster & Christian Matt & Thomas Hess, 2021. "Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(4), pages 349-366, August.
    6. Brenčič, Vera, 2014. "Search online: Evidence from acquisition of information on online job boards and resume banks," Journal of Economic Psychology, Elsevier, vol. 42(C), pages 112-125.
    7. Li, You & Li, Xiaolin & Cai, Jiali, 2021. "How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    8. Bhatnagar, Amit & Papatla, Purushottam, 2019. "Do habits influence the types of information that smartphone shoppers seek?," Journal of Business Research, Elsevier, vol. 94(C), pages 89-98.
    9. Baris Yilmazsoy & Mohammed Saad & Svetlana Cicmil, 2006. "Users' perceptions of the free, virtual-only service experience," The Service Industries Journal, Taylor & Francis Journals, vol. 29(7), pages 1007-1019, December.

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