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Reducing Choice Overload without Reducing Choices

Author

Listed:
  • Tibor Besedes

    (Georgia Institute of Technology)

  • Cary Deck

    (The University of Arkansas)

  • Sudipta Sarangi

    (Virginia Tech)

  • Mikhael Shor

    (University of Connecticut)

Abstract

Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due to the status quo bias. Subject preferences over different choice architectures are negatively correlated with performance, suggesting that providing choice over architectures might reduce the quality of decisions.

Suggested Citation

  • Tibor Besedes & Cary Deck & Sudipta Sarangi & Mikhael Shor, 2015. "Reducing Choice Overload without Reducing Choices," The Review of Economics and Statistics, MIT Press, vol. 97(4), pages 793-802, October.
  • Handle: RePEc:tpr:restat:v:97:y:2015:i:4:p:793-802
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    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles

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