IDEAS home Printed from https://ideas.repec.org/a/tkp/ijsrsy/v1y2012i1p89-106.html
   My bibliography  Save this article

Productization of University Services

Author

Listed:
  • Aki Aapaoja

    (University of Oulu, Finland)

  • Jaakko Kujala

    (University of Oulu, Finland)

  • Lasse TT Pesonen

    (Oulu University of Applied Sciences, Finland)

Abstract

Purpose – The importance of university-industry co-operation has been recognized, but it has been faced many challenges such as unclear and undefined service offerings from universities and a lack of mutual content and structures. The purpose of this paper is to analyze how productization of services can be used to enhance university-industry (U-I) co-operation. Design/methodology/approach – This paper discusses the nature of U-I co-operation while the main focus is on the enhancement of co-operation through the productization of university services. Results are derived from the analysis of both existing literature and empirical case study. Findings – The study finds that through productization, U-I co-operation can be enhanced and several synergies can be achieved. These are based on well-defined procedures and service packages, which lead to the following things: (i) Better quality and management of services leads to more stable, effective and manageable co-operation; (ii) Communication is more comprehensive and the customer’s perspective can be taken more thoroughly considered; (iii) Productized services are partially standardized and partially customized: standard parts ensure efficient processes while customization ensures the fulfillment of customer requirements. Research limitations/implications – The paper shows that productization is not a solution for all of the challenges of U-I co-operation. Before productized services are useful, collaborators must engage in active communication to map out the common content. Originality/Value – Based on findings it is suggested that productization might help educational institutes and firms to develop co-operation in order to gain better results.

Suggested Citation

  • Aki Aapaoja & Jaakko Kujala & Lasse TT Pesonen, 2012. "Productization of University Services," International Journal of Synergy and Research, ToKnowPress, vol. 1(1), pages 89-106.
    • Handle: RePEc:tkp:ijsrsy:v:1:y:2012:i:1:p:89-106
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISSN/2083-0025/vol_1_no_1_pap_6_Productization_of_University.pdf
    File Function: full text in English
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bruneel, Johan & D'Este, Pablo & Salter, Ammon, 2010. "Investigating the factors that diminish the barriers to university-industry collaboration," Research Policy, Elsevier, vol. 39(7), pages 858-868, September.
    2. Balconi, Margherita & Laboranti, Andrea, 2006. "University-industry interactions in applied research: The case of microelectronics," Research Policy, Elsevier, vol. 35(10), pages 1616-1630, December.
    3. Flamholtz, Eric G. & Aksehirli, Zeynep, 2000. "Organizational success and failure:: an empirical test of a holistic model," European Management Journal, Elsevier, vol. 18(5), pages 488-498, October.
    4. Barnes, Tina & Pashby, Ian & Gibbons, Anne, 2002. "Effective University - Industry Interaction:: A Multi-case Evaluation of Collaborative R&D Projects," European Management Journal, Elsevier, vol. 20(3), pages 272-285, June.
    5. Santoro, Michael D. & Chakrabarti, Alok K., 2002. "Firm size and technology centrality in industry-university interactions," Research Policy, Elsevier, vol. 31(7), pages 1163-1180, September.
    6. D'Este, P. & Patel, P., 2007. "University-industry linkages in the UK: What are the factors underlying the variety of interactions with industry?," Research Policy, Elsevier, vol. 36(9), pages 1295-1313, November.
    7. Meyer-Krahmer, Frieder & Schmoch, Ulrich, 1998. "Science-based technologies: university-industry interactions in four fields," Research Policy, Elsevier, vol. 27(8), pages 835-851, December.
    8. Rohrbeck, Rene & Arnold, Heinrich M., 2006. "Making university-industry collaboration work - a case study on the Deutsche Telekom Laboratories contrasted with findings in literature," MPRA Paper 5470, University Library of Munich, Germany.
    9. Santoro, Michael D & Gopalakrishnan, Shanthi, 2001. "Relationship Dynamics between University Research Centers and Industrial Firms: Their Impact on Technology Transfer Activities," The Journal of Technology Transfer, Springer, vol. 26(1-2), pages 163-171, January.
    10. Antti Saaksvuori & Anselmi Immonen, 2008. "Product Lifecycle Management," Springer Books, Springer, number 978-3-540-78172-1, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Harkonen, Janne & Haapasalo, Harri & Hanninen, Kai, 2015. "Productisation: A review and research agenda," International Journal of Production Economics, Elsevier, vol. 164(C), pages 65-82.
    2. Wirtz, Jochen & Fritze, Martin P. & Jaakkola, Elina & Gelbrich, Katja & Hartley, Nicole, 2021. "Service products and productization," Journal of Business Research, Elsevier, vol. 137(C), pages 411-421.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ankrah, Samuel & AL-Tabbaa, Omar, 2015. "Universities–industry collaboration: A systematic review," Scandinavian Journal of Management, Elsevier, vol. 31(3), pages 387-408.
    2. Joaquín M. Azagra-Caro & Laura González-Salmerón & Pedro Marques, 2021. "Fiction lagging behind or non-fiction defending the indefensible? University–industry (et al.) interaction in science fiction," The Journal of Technology Transfer, Springer, vol. 46(6), pages 1889-1916, December.
    3. Ekaterina Albats & Irina Fiegenbaum & James A. Cunningham, 2018. "A micro level study of university industry collaborative lifecycle key performance indicators," The Journal of Technology Transfer, Springer, vol. 43(2), pages 389-431, April.
    4. Adegbile, Abiodun Samuel & Sarpong, David & Kolade, Oluwaseun, 2021. "Environments for Joint University-Industry Laboratories (JUIL): Micro-level dimensions and research implications," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    5. He, Vivianna Fang & von Krogh, Georg & Sirén, Charlotta & Gersdorf, Thomas, 2021. "Asymmetries between partners and the success of university-industry research collaborations," Research Policy, Elsevier, vol. 50(10).
    6. Uwe Cantner & Martin Kalthaus & Indira Yarullina, 2022. "Outcomes of Science-Industry Collaboration: Factors and Interdependencies," Jena Economics Research Papers 2022-003, Friedrich-Schiller-University Jena.
    7. Victoria Galan-Muros & Todd Davey, 2019. "The UBC ecosystem: putting together a comprehensive framework for university-business cooperation," The Journal of Technology Transfer, Springer, vol. 44(4), pages 1311-1346, August.
    8. Todd Davey & Sue Rossano & Peter Sijde, 2016. "Does context matter in academic entrepreneurship? The role of barriers and drivers in the regional and national context," The Journal of Technology Transfer, Springer, vol. 41(6), pages 1457-1482, December.
    9. Gloria Naranjo-Africano & Jaider Vega-Jurado & Liney Manjarres-Henríquez, 2023. "Barriers to Third Mission: organizational and individual antecedents," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-23, December.
    10. De Fuentes, Claudia & Dutrénit, Gabriela, 2012. "Best channels of academia–industry interaction for long-term benefit," Research Policy, Elsevier, vol. 41(9), pages 1666-1682.
    11. Rene Belderbos & Victor Gilsing & Shinya Suzuki, 2015. "Direct and mediated ties to universities: ‘Scientific’ absorptive capacity and innovation performance of pharmaceutical firms," Working Papers of Department of Management, Strategy and Innovation, Leuven 504836, KU Leuven, Faculty of Economics and Business (FEB), Department of Management, Strategy and Innovation, Leuven.
    12. Sintov, Nicole D. & Schuitema, Geertje, 2018. "Odd couple or perfect pair? Tensions and recommendations for social scientist-industry partnerships in energy research," Energy Policy, Elsevier, vol. 117(C), pages 247-251.
    13. Bekkers, Rudi & Bodas Freitas, Isabel Maria, 2008. "Analysing knowledge transfer channels between universities and industry: To what degree do sectors also matter?," Research Policy, Elsevier, vol. 37(10), pages 1837-1853, December.
    14. Hoppmann, Joern, 2021. "Hand in hand to Nowhereland? How the resource dependence of research institutes influences their co-evolution with industry," Research Policy, Elsevier, vol. 50(2).
    15. Victoria Galán-Muros & Peter Sijde & Peter Groenewegen & Thomas Baaken, 2017. "Nurture over nature: How do European universities support their collaboration with business?," The Journal of Technology Transfer, Springer, vol. 42(1), pages 184-205, February.
    16. Niels Stijn & Frank J. Rijnsoever & Martine Veelen, 2018. "Exploring the motives and practices of university–start-up interaction: evidence from Route 128," The Journal of Technology Transfer, Springer, vol. 43(3), pages 674-713, June.
    17. Taheri, Mozhdeh & van Geenhuizen, Marina, 2016. "Teams' boundary-spanning capacity at university: Performance of technology projects in commercialization," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 31-43.
    18. Hiroyuki Okamuro & Junichi Nishimura, 2013. "Impact of university intellectual property policy on the performance of university-industry research collaboration," The Journal of Technology Transfer, Springer, vol. 38(3), pages 273-301, June.
    19. Adele Parmentola & Marco Ferretti & Eva Panetti, 0. "Exploring the university-industry cooperation in a low innovative region. What differences between low tech and high tech industries?," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-28.
    20. Aurora A. C. Teixeira & Luisa Mota, 2012. "A bibliometric portrait of the evolution, scientific roots and influence of the literature on university–industry links," Scientometrics, Springer;Akadémiai Kiadó, vol. 93(3), pages 719-743, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:ijsrsy:v:1:y:2012:i:1:p:89-106. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/journals .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.