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Influence of managers' demographic characteristics on CSR practices in the restaurant industry: the case of Slovenia

Author

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  • Marko Kukanja

    (Faculty of Tourism Studies – Turistica, University of Primorska, Portorož, Slovenia)

  • Tanja Planinc

    (Faculty of Tourism Studies – Turistica, University of Primorska, Portorož, Slovenia)

  • Metod Šuligoj

    (Faculty of Tourism Studies – Turistica, University of Primorska, Portorož, Slovenia)

Abstract

Purpose – The objective of this study is to investigate how restaurant managers’ demographic characteristics influence Corporate Social Responsibility (CSR) practices in the restaurant industry. Design/Methodology/Approach – In order to analyze the influence of managers’ demographic characteristics on CSR practices, industry specific practices relevant to the Slovenian restaurant industry were identified: regular financial assistance to activities and projects of the local community, employment of local staff, cooperation with local producers, active separation of all types of waste, active recyclement, active energy savement, and payment of liabilities towards suppliers on time. The quantitative research focuses on the correlation between managers' demographics and CSR practices. Data were collected through quantitative field research by applying a structured self administerred questionnaire. Findings – Research results show that the main reason for acting responsibly is related to managers’ years of age, experience, and level of education. The most obvious finding to emerge from this study is that all demographic variables included in the research have a statistically significant influence in explaining restaurants’ CSR behaviour. The most strongly influenced CSR practice is “Payment of liabilities”. This practice is driven by managers’ age, years of experience, and level of education. By understanding both, managers’ demographic characteristics and their influence on CSR practices, it is now possible to more successfully implement CSR policies in the restaurant industry. It is suggested that future studies focuse on the analysis of CSR practices and managers’ psychographic characteristics. Originality – This is the very first study to analyse the influence of managers’ demographic characteristics on CSR engagement in the restaurant industry.

Suggested Citation

  • Marko Kukanja & Tanja Planinc & Metod Šuligoj, 2016. "Influence of managers' demographic characteristics on CSR practices in the restaurant industry: the case of Slovenia," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 22(2), pages 151-172, December.
    • Handle: RePEc:tho:journl:v:22:y:2016:n:2:p:151-172
    DOI: 10.20867/thm.22.2.2
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    References listed on IDEAS

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    1. Kraaijenbrink, Jeroen & Spender, JC & Groen, Aard, 2009. "The resource-based view: A review and assessment of its critiques," MPRA Paper 21442, University Library of Munich, Germany.
    2. Dima Jamali, 2008. "A Stakeholder Approach to Corporate Social Responsibility: A Fresh Perspective into Theory and Practice," Journal of Business Ethics, Springer, vol. 82(1), pages 213-231, September.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Šuligoj Metod & Maruško Helena, 2017. "Hotels and Halal-oriented Products: What Do Hotel Managers in Slovenia Think?," Organizacija, Sciendo, vol. 50(4), pages 314-323, December.
    2. Gentjan Çera & Khurram Ajaz Khan & Andrea Bláhová & Jaroslav Belas, Jr., 2022. "Do owner-manager demographics in SMEs matter for corporate social responsibility?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(2), pages 511-531, June.

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    More about this item

    Keywords

    Corporate social responsibility; demographic characteristics; restaurant industry; Slovenia; sustainable management;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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