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Building Green Hotel Image Through Employee's Green Behaviour in Five Star Hotel in Bali

Author

Listed:
  • I Ketut Astawa

    (Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia)

  • I Ketut Budarma

    (Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia)

  • Cokorda Istri Sri Widhari

    (Tourism Department, Politeknik Negeri Bali, Badung, Bali, Indonesia)

  • Anak Agung Putri Suardani

    (Accounting Department, Politeknik Negeri Bali, Badung, Bali, Indonesia)

Abstract

This study investigates the effect of hotel employees' green awareness, knowledge, and skill on their intention to implement green practices in a 5-star hotel in Bali. The study is guided by the hotels' green ability model with data collected through a survey from 82 hotel operational staff, supervisors, middle and top managers of 5-star hotels in Bali. Furthermore, the research hypothesis of the data obtained was analyzed using SEM-PLS 3.3.3. The result showed that employees’ environmental knowledge and awareness contribute significantly to their intention to implement green practices, while their green skill is weakly influenced. Additionally, employees' intention to implement green practices positively affects green hotel image. Therefore, this research also discussed the theoretical and practical implications.

Suggested Citation

  • I Ketut Astawa & I Ketut Budarma & Cokorda Istri Sri Widhari & Anak Agung Putri Suardani, 2021. "Building Green Hotel Image Through Employee's Green Behaviour in Five Star Hotel in Bali," Technium Social Sciences Journal, Technium Science, vol. 23(1), pages 528-539, September.
    • Handle: RePEc:tec:journl:v:23:y:2021:i:1:p:528-539
    DOI: 10.47577/tssj.v23i1.4522
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Green hotel; Green awareness; Green knowledge; Green skill; Green hotel image;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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