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Local Organic Food for Local People? Organic Marketing Strategies in England and Wales

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  • Matt Lobley
  • Allan Butler
  • Michael Winter

Abstract

Lobley M., Butler A. and Winter M. Local organic food for local people? Organic marketing strategies in England and Wales, Regional Studies . Organic agriculture has a totemic role in debates about farming. Domestic organic production is thought to play a role in relocalized food networks. However, little is known about the market orientation of organic producers in England and Wales. Drawing on a mixed-methods approach, this paper characterizes national, regional and local markets for organic food from a supply perspective. It identifies local, regional and national market orientations and considers the concentration of marketing channels using the Herfindahl--Hirschman Index. The analysis demonstrates the heterogeneity of the sector and an uneven geography of organic marketing in England and Wales.

Suggested Citation

  • Matt Lobley & Allan Butler & Michael Winter, 2013. "Local Organic Food for Local People? Organic Marketing Strategies in England and Wales," Regional Studies, Taylor & Francis Journals, vol. 47(2), pages 216-228, February.
    • Handle: RePEc:taf:regstd:v:47:y:2013:i:2:p:216-228
    DOI: 10.1080/00343404.2010.546780
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    References listed on IDEAS

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    1. Lobley, Matt & Reed, Matthew J. & Butler, Allan J., 2005. "The Impact of Organic Farming on the Rural Economy in England," Research Reports 31747, University of Exeter, Centre for Rural Policy Research.
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    Cited by:

    1. Benedek, Zsófia & Balazs, Balint, 2014. "Regional differences in Hungary: the current stage of local food production at the county-level," 142nd Seminar, May 29-30, 2014, Budapest, Hungary 168925, European Association of Agricultural Economists.
    2. Adam Czudec, 2022. "The Altruistic Behaviour of Consumers Who Prefer a Local Origin of Organic Food," Agriculture, MDPI, vol. 12(4), pages 1-12, April.
    3. Feliu López-i-Gelats & Jordi Bartolomé Filella, 2020. "Examining the role of organic production schemes in Mediterranean pastoralism," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(6), pages 5771-5792, August.
    4. Zsofia Benedek & Bálint Balazs, 2015. "Efficient support of short food supply chains in Hungary: a spatial analysis," CERS-IE WORKING PAPERS 1551, Institute of Economics, Centre for Economic and Regional Studies.

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