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The Power of Media and Changes in Discriminatory Behavior Among Employers


  • Magnus Carlsson
  • Dan-Olof Rooth


This study analyzes whether news media coverage of discrimination testing in the labor market leads to a lower degree of ethnic discrimination in hiring. To this end, unique data is used that relates an exogenous shock, in the form of extensive media coverage of discrimination testing, to data on employers' actual discriminatory behavior collected in 2 field experiments. The results reveal no sign of employers changing their hiring practices after the media coverage.

Suggested Citation

  • Magnus Carlsson & Dan-Olof Rooth, 2012. "The Power of Media and Changes in Discriminatory Behavior Among Employers," Journal of Media Economics, Taylor & Francis Journals, vol. 25(2), pages 98-108, February.
  • Handle: RePEc:taf:jmedec:v:25:y:2012:i:2:p:98-108
    DOI: 10.1080/08997764.2012.676583

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    References listed on IDEAS

    1. World Bank, 2002. "The Right to Tell : The Role of Mass Media in Economic Development," World Bank Publications, The World Bank, number 15212.
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