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Exploring Values, Context and Perceptions in Contingent Valuation Studies: The CV Market Stall Technique and Willingness to Pay for Wildlife Conservation

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  • Lorna Philip
  • Douglas MacMillan

Abstract

Public preferences for conservation and environmental management may be identified in willingness to pay (WTP) studies. Normally part of a contingent valuation exercise, WTP studies elicit monetary estimates of non-market economic goods. This paper describes a new approach to WTP, the CV Market Stall, a technique that adds a discursive, qualitative dimension to contingent valuation. It is suggested that the CV Market Stall technique is a good method for exploring attitudes and responses to environmental project proposals. The flexible format, with an emphasis upon information provision, discussion and learning would also allow contingent valuation to be extended to much more complex and uncertain environmental issues.

Suggested Citation

  • Lorna Philip & Douglas MacMillan, 2005. "Exploring Values, Context and Perceptions in Contingent Valuation Studies: The CV Market Stall Technique and Willingness to Pay for Wildlife Conservation," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 48(2), pages 257-274.
  • Handle: RePEc:taf:jenpmg:v:48:y:2005:i:2:p:257-274
    DOI: 10.1080/0964056042000338172
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    Cited by:

    1. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaicharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2008. "Better than their reputation - A case for mail surveys in contingent valuation," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 297/2008, Department of Economics, University of Hohenheim, Germany.
    2. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaincharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2007. "Using Citizen Expert Groups in Environmental Valuation - Lessons from a CVM study in Northern Thailand," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 283/2007, Department of Economics, University of Hohenheim, Germany.
    3. Lin, Boqiang & Tan, Ruipeng, 2017. "Estimation of the environmental values of electric vehicles in Chinese cities," Energy Policy, Elsevier, vol. 104(C), pages 221-229.

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