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Will the games pay? An event analysis of the 2020 summer Olympics announcement on stock markets in Japan, Spain, and Turkey

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  • Corinne Sullivan
  • Michael A. Leeds

Abstract

As a wealthy, highly developed city with many existing athletic facilities, Tokyo seems uniquely placed to profit from hosting the 2020 Olympics and boost the Japanese economy. We test this hypothesis using event analysis to determine whether the holding period return on Tokyo’s Nikkei 225 stock index showed abnormal returns following the IOC’s announcement that Tokyo would host the 2020 Summer Games. We use the same technique to investigate whether the stock markets in Madrid or Istanbul – the other finalist cities – showed abnormally low holding period returns in the wake of the announcement.

Suggested Citation

  • Corinne Sullivan & Michael A. Leeds, 2016. "Will the games pay? An event analysis of the 2020 summer Olympics announcement on stock markets in Japan, Spain, and Turkey," Applied Economics Letters, Taylor & Francis Journals, vol. 23(12), pages 880-883, August.
    • Handle: RePEc:taf:apeclt:v:23:y:2016:i:12:p:880-883
    DOI: 10.1080/13504851.2015.1117039
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    References listed on IDEAS

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    1. Julie L. Hotchkiss & Robert E. Moore & Stephanie M. Zobay, 2003. "Impact of the 1996 Summer Olympic Games on Employment and Wages in Georgia," Southern Economic Journal, John Wiley & Sons, vol. 69(3), pages 691-704, January.
    2. Julie L. Hotchkiss & Robert E. Moore & Stephanie M. Zobay, 2003. "Impact of the 1996 Summer Olympic Games on Employment and Wages in Georgia," Southern Economic Journal, John Wiley & Sons, vol. 69(3), pages 691-704, January.
    3. Gabrielle Berman & Robert Brooks & Sinclair Davidson, 2000. "The Sydney Olympic Games announcement and Australian stock market reaction," Applied Economics Letters, Taylor & Francis Journals, vol. 7(12), pages 781-784.
    4. Ball, R & Brown, P, 1968. "Empirical Evaluation Of Accounting Income Numbers," Journal of Accounting Research, Wiley Blackwell, vol. 6(2), pages 159-178.
    5. Stephanie Jasmand & Wolfgang Maennig, 2008. "Regional Income and Employment Effects of the 1972 Munich Summer Olympic Games," Regional Studies, Taylor & Francis Journals, vol. 42(7), pages 991-1002.
    6. Fama, Eugene F, et al, 1969. "The Adjustment of Stock Prices to New Information," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 10(1), pages 1-21, February.
    7. Nikolaos Veraros & Evangelia Kasimati & Peter Dawson, 2004. "The 2004 Olympic Games announcement and its effect on the Athens and Milan stock exchanges," Applied Economics Letters, Taylor & Francis Journals, vol. 11(12), pages 749-753.
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    Cited by:

    1. Tobias Streicher & Sascha L. Schmidt & Dominik Schreyer & Benno Torgler, 2017. "Is it the economy, stupid? The role of social versus economic factors in people’s support for hosting the Olympic Games: evidence from 12 democratic countries," Applied Economics Letters, Taylor & Francis Journals, vol. 24(3), pages 170-174, February.
    2. Ogawa, Ryoh, 2017. "Using REIT Data to Assess the Economic Worth of Mega-Events: The Case of the 2020 Tokyo Olympics," MPRA Paper 78829, University Library of Munich, Germany.

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