Six Classic Distribution Paradigms for Global Marketing Channel Strategy
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References listed on IDEAS
- Rosenbloom, Bert, 2002. "The ten deadly myths of e-commerce," Business Horizons, Elsevier, vol. 45(2), pages 61-66.
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KeywordsGlobal Marketing; Retail Channel; Disintermediation; Marketing Channel DOI:http://dx.doi.org/10.4468/2010.1.02rosenbloom;
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