IDEAS home Printed from https://ideas.repec.org/a/ssi/jouesi/v7y2020i4p2851-2862.html
   My bibliography  Save this article

Marketing positioning of countries in the field of innovations: questions and answers

Author

Listed:
  • Tamara P. Danko

    (Plekhanov Russian University of Economics, Russian Federation)

  • Vladimir M. Kiselev

    (Plekhanov Russian University of Economics, Russian Federation)

  • Lyubov A. Chaykovskaya

    (Plekhanov Russian University of Economics, Russian Federation)

  • Pavel A. Smelov

    (Plekhanov Russian University of Economics, Russian Federation)

  • Anna E. Gorokhova

    (V.A. Trapeznikov Institute of Control Sciences, Russian Federation)

Abstract

This article addresses the issues of the marketing positioning of countries in the field of innovations. To date, the level of development and dynamism of the innovation sphere form the basis for the country's sustainable economic growth. The concept of "innovation" is closely related to the concepts of "novation", "invention", and "discovery", which are the products of creativity. The paper examines some of the basic marketing characteristics of such countries as Japan, China, South Korea, India, and Russia. The authors hypothesize and prove that if a country chooses to focus on education and high technologies in its development, it can ensure high development of the national information and communication technologies. They also selected and evaluated the indicators of innovative development for these countries. Based on the correlation-regression analysis, the initial hypothesis was confirmed.

Suggested Citation

  • Tamara P. Danko & Vladimir M. Kiselev & Lyubov A. Chaykovskaya & Pavel A. Smelov & Anna E. Gorokhova, 2020. "Marketing positioning of countries in the field of innovations: questions and answers," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 2851-2862, June.
    • Handle: RePEc:ssi:jouesi:v:7:y:2020:i:4:p:2851-2862
    DOI: 10.9770/jesi.2020.7.4(18)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/jesi/uploads/articles/28/Danko_Marketing_positioning_of_countries_in_the_field_of_innovations_questions_and_answers.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/jesi/article/557
    Download Restriction: no
    File URL: https://libkey.io/10.9770/jesi.2020.7.4(18)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Zane Zeibote & Tatjana Volkova & Kiril Todorov, 2019. "The impact of globalization on regional development and competitiveness: cases of selected regions," Post-Print hal-02115275, HAL.
    2. Zane Zeibote & Tatjana Volkova & Kiril Todorov, 2019. "The impact of globalization on regional development and competitiveness: cases of selected regions," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 1(1), pages 33-47, March.
    3. repec:ssi:jouesi:v:1:y:2019:i:1:p:33-47 is not listed on IDEAS
    4. E. Carayannis & E. Grigoroudis, 2014. "Linking innovation, productivity, and competitiveness: implications for policy and practice," The Journal of Technology Transfer, Springer, vol. 39(2), pages 199-218, April.
    5. Alberto Onetti & Antonella Zucchella & Marian Jones & Patricia McDougall-Covin, 2012. "Internationalization, innovation and entrepreneurship: business models for new technology-based firms," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 16(3), pages 337-368, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Armenia ANDRONICEANU & Jani KINNUNEN & Irina GEORGESCU, 2020. "E-Government Clusters In The Eu Based On The Gaussian Mixture Models," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2020(35), pages 6-20, December.
    2. Sergey Demin & Anna Mikhaylova & Svetlana Pyankova, 2023. "Digitalization and its impact on regional economy transformation mechanisms," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 14(1), pages 377-390, February.
    3. Jolanta Sabaitytė & Vida Davidavičienė & Gerard Frederick Van Kleef, 2020. "The Peculiarities of Low-Cost Carrier Development in Europe," Energies, MDPI, vol. 13(3), pages 1-19, February.
    4. Aleksandra Lewandowska & Justyna Chodkowska-Miszczuk & Krzysztof Rogatka & Tomasz Starczewski, 2020. "Smart Energy in a Smart City: Utopia or Reality? Evidence from Poland," Energies, MDPI, vol. 13(21), pages 1-19, November.
    5. Waldemar Milewicz, 2020. "The influence of foreign investors on the development of Polish enterprises – a case study of the BPH bank," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 829-839, December.
    6. Hafezali Iqbal Hussain & Muhammad Haseeb & Manuela Tvaronavičienė & Leonardus W. W. Mihardjo & Kittisak Jermsittiparsert, 2020. "The Causal Connection of Natural Resources and Globalization with Energy Consumption in Top Asian Countries: Evidence from a Nonparametric Causality-in-Quantile Approach," Energies, MDPI, vol. 13(9), pages 1-18, May.
    7. Igor Leonidovich Vorotnikov & Irina Fedorovna Sukhanova & Mariya Yuryevna Lyavina & Marina Ivanovna Glukhova & Konstantin Aleksandrovich Petrov, 2019. "Economic sanctions and import substitution," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 6(4), pages 1872-1883, June.
    8. Jinghan Tian & Jianhua Wang, 2022. "Cuierzhuang Phenomenon: A model of rural industrialization in north China," Papers 2202.03806, arXiv.org, revised Feb 2022.
    9. Mohammad Anhier Al-Froukh, 2021. "Developing in Investment Environment in Jordan from the Perspective of Jordan Investments Commission," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(10), pages 116-116, July.
    10. Manuela TVARONAVICIENE, 2019. "Insights Into Global Trends Of Capital Flows’ Peculiarities: Emerging Leadership Of China," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2019(32), pages 6-17, June.
    11. Pegkas, Panagiotis & Staikouras, Christos & Tsamadias, Constantinos, 2019. "Does research and development expenditure impact innovation? Evidence from the European Union countries," Journal of Policy Modeling, Elsevier, vol. 41(5), pages 1005-1025.
    12. Frederico Oliveira Torres, 2019. "Firm heterogeneity and exports in Portugal - Identifying export potential," GEE Papers 0118, Gabinete de Estratégia e Estudos, Ministério da Economia, revised Apr 2019.
    13. Mohsen Mohammadi Khyareh & Nasrin Rostami, 2022. "Macroeconomic Conditions, Innovation and Competitiveness," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 1321-1340, June.
    14. Lorenzo Simoni & Laura Bini & Francesco Giunta, 2019. "The effects of business model regulation on the value relevance of traditional performance measures. Some evidence from UK companies," FINANCIAL REPORTING, FrancoAngeli Editore, vol. 2019(1), pages 83-111.
    15. Sérgio Cavalcante, 2014. "Preparing for business model change: the “pre-stage” finding," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 18(2), pages 449-469, May.
    16. Dehkordi, Rashid & Ahokangas, Petri & Evers, Natasha & Sorvisto, Mika, 2024. "Business model design for Electric Commercial Vehicles (ECVs): An ecosystemic perspective," Energy Policy, Elsevier, vol. 186(C).
    17. Barbero, Javier & Zabala-Iturriagagoitia, Jon Mikel & Zofío, José L., 2021. "Is more always better? On the relevance of decreasing returns to scale on innovation," Technovation, Elsevier, vol. 107(C).
    18. Mechelli, Alessandro & Cimini, Riccardo & Mazzocchetti, Francesca, 2017. "The usefulness of the business model disclosure for investors’ judgements in financial entities. A European study," Revista de Contabilidad - Spanish Accounting Review, Elsevier, vol. 20(1), pages 1-12.
    19. Symeonidou, Noni & Bruneel, Johan & Autio, Erkko, 2017. "Commercialization strategy and internationalization outcomes in technology-based new ventures," Journal of Business Venturing, Elsevier, vol. 32(3), pages 302-317.
    20. repec:sgm:pzwzuw:v:14:i:62:y:2016:p:202-224 is not listed on IDEAS
    21. Glavas, Charmaine & Mathews, Shane, 2014. "How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm," International Business Review, Elsevier, vol. 23(1), pages 228-245.

    More about this item

    Keywords

    marketing positioning of countries; creating an innovative economy; diagnostics of marketing positioning;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouesi:v:7:y:2020:i:4:p:2851-2862. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.