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An Empirical Study of Internet Insurance in Taiwan Adopting the Theoretical Framework of UTAUT2

Author

Listed:
  • Chiang Ku Fan
  • Chen-Ying Lee

Abstract

Insurance company managers must focus on improving the quality of internet insurance services in the near future. Since young people are early adopters of internet insurance, insurance companies in Taiwan must introduce value-added services to young people regarding internet insurance and provide more convenient services to older customers. This study investigated the factors that influence the intention of using internet insurance in Taiwan, adopting the theoretical framework of UTAUT2. The study determined which factors influence the intention to use internet insurance to allow insurance companies to develop more marketing strategies. The results of the study revealed that Performance Expectancy, Effort Expectancy, Facilitating Conditions, Perceived Risk, and Price Value significantly influenced consumers' intention to use insurance online services. Facilitating Conditions were also found to be a mediating variable with enhanced effectiveness between Behavioral Intention and Use Behavior. The intention to use had a significant effect on the Use Behavior of insurance network services. JEL classification numbers: G22, M15, Q55.

Suggested Citation

  • Chiang Ku Fan & Chen-Ying Lee, 2023. "An Empirical Study of Internet Insurance in Taiwan Adopting the Theoretical Framework of UTAUT2," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 13(5), pages 1-1.
    • Handle: RePEc:spt:apfiba:v:13:y:2023:i:5:f:13_5_1
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    References listed on IDEAS

    as
    1. Ashu Tiwari & Archana Patro & Imlak Shaikh, 2019. "The Moderating Role of Risk Aversion on Adoption of IT and Mobile Platforms on P&C Insurance Demand: Evidence From Developing Countries," Journal of Electronic Commerce in Organizations (JECO), IGI Global Scientific Publishing, vol. 17(4), pages 1-15, October.
    2. Bo Qu & Li Wei & Yujia Zhang, 2022. "Factors affecting consumer acceptance of electronic cash in China: an empirical study," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-19, December.
    3. Adel Al Khattab & Hasan Al-Shalabi & Khamis Al-Khattab & Mahmaod Al-Rawad, 2015. "The effect of trust and risk perception on citizen's intention to adopt and use e-government services in Jordan," Proceedings of International Academic Conferences 1003157, International Institute of Social and Economic Sciences.
    4. Shivani Inder & Kiran Sood & Simon Grima, 2022. "Antecedents of Behavioural Intention to Adopt Internet Banking Using Structural Equation Modelling," JRFM, MDPI, vol. 15(4), pages 1-18, March.
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    Keywords

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    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

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