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Negative emotions and consumer behavioural intention to adopt emerging e-banking technology

Author

Listed:
  • Masoome Abikari

    (Mid Sweden University)

  • Peter Öhman

    (Mid Sweden University)

  • Darush Yazdanfar

    (Mid Sweden University
    Södertörn University)

Abstract

Successful implementation of e-banking technology depends on how consumers perceive the technology and how likely they are to adopt it. Although several studies have analysed the impact of some specific negative emotions, few studies examine a broad range of consumers’ negative emotions (i.e. both deterrence and loss emotions) arising from appraisals of e-banking technology. This study investigates the possible relationships between deterrence and loss emotions, and consumers’ behavioural intention to adopt emerging e-banking technology. Based on the unified theory of acceptance and use of technology, partial least squares structural equation modelling was used to analyse a conceptual model and related hypotheses. The empirical evidence draws attention to the relationship between loss emotions and consumers’ behavioural intention to adopt emerging e-banking technology through effort expectancy and performance expectancy, respectively.

Suggested Citation

  • Masoome Abikari & Peter Öhman & Darush Yazdanfar, 2023. "Negative emotions and consumer behavioural intention to adopt emerging e-banking technology," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 691-704, December.
    • Handle: RePEc:pal:jofsma:v:28:y:2023:i:4:d:10.1057_s41264-022-00172-x
    DOI: 10.1057/s41264-022-00172-x
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    References listed on IDEAS

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