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Modeling Predictors of Water Conservation-Friendly Behavior Among the General Public: Structural Equation Modeling

Author

Listed:
  • Anthony Coetzer-Liversage

    (University of Rhode Island)

  • Azadeh Fatehpanah

    (Shahid Sadoughi University of Medical Sciences)

  • Elham Maraghi

    (Ahvaz Jundishapur University of Medical Sciences)

  • Mahmood Karimy

    (Social Determinants of Health Research Center, Saveh University of Medical Sciences)

  • Amir H. Pakpour

    (Jönköping University)

  • Majed Maripour

    (Ahvaz Jundishapur University of Medical Sciences)

  • Nematollah Jaafarzadeh Haghighi Fard

    (Medical Basic Sciences Research Institute, Ahvaz Jundishapur University of Medical Sciences)

  • Marzieh Araban

    (Ahvaz Jundishapur University of Medical Sciences)

Abstract

Amid escalating global drought concerns and the imperative of water-saving practices, this 2022 methodological study in the southwest and central regions of Iran, involving 287 participants, employed structural equation modeling to investigate correlates of pro-water conservation behaviors using a validated TPB questionnaire. Findings revealed that attitudes positively influenced intentions (p 0.05). Confirmatory factor analysis demonstrated favorable fit indices for TPB (CMin/df = 1.59, RMSEA = 0.04, CFI = 0.96, TLI = 0.95) and SEM models (CMin/df = 1.58, RMSEA = 0.04, CFI = 0.92, TLI = 0.91), reaffirming the model's validity. The Theory of Planned Behavior offers a potent framework for shaping water-conservation efforts, emphasizing attitudes, subjective norms, and perceived control. Further research is needed to gain a deeper understanding of the disparities that may exist between intentions and actual behaviors in conserving water.

Suggested Citation

  • Anthony Coetzer-Liversage & Azadeh Fatehpanah & Elham Maraghi & Mahmood Karimy & Amir H. Pakpour & Majed Maripour & Nematollah Jaafarzadeh Haghighi Fard & Marzieh Araban, 2024. "Modeling Predictors of Water Conservation-Friendly Behavior Among the General Public: Structural Equation Modeling," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 38(8), pages 2711-2730, June.
  • Handle: RePEc:spr:waterr:v:38:y:2024:i:8:d:10.1007_s11269-024-03775-2
    DOI: 10.1007/s11269-024-03775-2
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    References listed on IDEAS

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    1. Gilg, Andrew & Barr, Stewart, 2006. "Behavioural attitudes towards water saving? Evidence from a study of environmental actions," Ecological Economics, Elsevier, vol. 57(3), pages 400-414, May.
    2. Naveed Ahmed & Cai Li & Asadullah Khan & Sikandar Ali Qalati & Shumaila Naz & Faisal Rana, 2021. "Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 64(5), pages 796-822, April.
    3. Rookmoney Thakur & Stanley Onwubu & Geoffrey Harris & Surendra Thakur, 2022. "Factors influencing water conservation behaviour amongst low-income communities in South Africa," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(4), pages 255-266, June.
    4. Renee Obringer & Dave D. White, 2023. "Leveraging Unsupervised Learning to Develop a Typology of Residential Water Users’ Attitudes Towards Conservation," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 37(1), pages 37-53, January.
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