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The tourism SMEs in the global value chains: the case of Andalusia


  • Joaquín Guzmán


  • Pilar Moreno


  • Pilar Tejada



This paper examines the implications of the globalization of value chains for the role of small and medium-sized enterprises (SMEs) in the tourism industry. To begin with, the configuration of the global tourism value chain is analysed. Next, the participation of Andalusian SMEs in the global tourism value chains is investigated. A number of case studies have been developed in two relevant sectors, hotels and travel agencies, giving priority to the main tourist typologies existing in Andalusia: sun and sand, business and congress, cultural and rural. As a result, a SWOT analysis has been produced. Finally, from the key findings some policy recommendations supporting the role of tourism SMEs in global value chain are made. Copyright Springer-Verlag 2008

Suggested Citation

  • Joaquín Guzmán & Pilar Moreno & Pilar Tejada, 2008. "The tourism SMEs in the global value chains: the case of Andalusia," Service Business, Springer;Pan-Pacific Business Association, vol. 2(3), pages 187-202, September.
  • Handle: RePEc:spr:svcbiz:v:2:y:2008:i:3:p:187-202 DOI: 10.1007/s11628-008-0034-6

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    References listed on IDEAS

    1. Bart Nooteboom, 2007. "Service value chains and effects of scale," Service Business, Springer;Pan-Pacific Business Association, vol. 1(2), pages 119-139, June.
    2. John Humphrey & Hubert Schmitz, 2002. "How does insertion in global value chains affect upgrading in industrial clusters?," Regional Studies, Taylor & Francis Journals, vol. 36(9), pages 1017-1027.
    3. Gereffi, Gary, 1999. "International trade and industrial upgrading in the apparel commodity chain," Journal of International Economics, Elsevier, vol. 48(1), pages 37-70, June.
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    Cited by:

    1. Guadix, José & Cortés, Pablo & Onieva, Luis & Muñuzuri, Jesús, 2010. "Technology revenue management system for customer groups in hotels," Journal of Business Research, Elsevier, vol. 63(5), pages 519-527, May.


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