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Applying the h-index in exploring bibliometric properties of elite marketing scholars

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  • Gad Saad

    (Concordia University)

Abstract

The h-index is a recent metric that captures a scholar’s influence. In the current work, it is used to: (1) obtain the h-index scores of the most productive scholars in the Journal of Consumer Research (JCR), and compare these to other elite scholars (including those of the other three premier marketing journals); (2) demonstrate the relationship between the h-indices and total number of citations of the top JCR producers; (3) examine the h-indices of Ferber winners (best interdisciplinary paper based on a doctoral dissertation published in JCR in a given year) and those having received honorable mentions; (4) explore the relationship between a marketing journal’s prestige and the corresponding h-index score of its editor. These varied analyses demonstrate the multitudinous ways in which the h-index can be used when investigating bibliometric phenomena within a given discipline.

Suggested Citation

  • Gad Saad, 2010. "Applying the h-index in exploring bibliometric properties of elite marketing scholars," Scientometrics, Springer;Akadémiai Kiadó, vol. 83(2), pages 423-433, May.
    • Handle: RePEc:spr:scient:v:83:y:2010:i:2:d:10.1007_s11192-009-0069-z
    DOI: 10.1007/s11192-009-0069-z
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    Cited by:

    1. Pedro Cosme Vieira & Aurora A. C. Teixeira, 2010. "Are finance, management, and marketing autonomous fields of scientific research? An analysis based on journal citations," Scientometrics, Springer;Akadémiai Kiadó, vol. 85(3), pages 627-646, December.
    2. Salim Moussa, 2021. "Citation contagion: a citation analysis of selected predatory marketing journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(1), pages 485-506, January.
    3. Mei Hsiu-Ching Ho & John S. Liu, 2013. "The motivations for knowledge transfer across borders: the diffusion of data envelopment analysis (DEA) methodology," Scientometrics, Springer;Akadémiai Kiadó, vol. 94(1), pages 397-421, January.
    4. Liu, John S. & Lu, Louis Y.Y. & Lu, Wen-Min & Lin, Bruce J.Y., 2013. "Data envelopment analysis 1978–2010: A citation-based literature survey," Omega, Elsevier, vol. 41(1), pages 3-15.

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