Value-creating functions, satisfaction and loyalty in business markets: a categorical variable approach using a robust methodology under structural equation modeling
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- Gary Lilien & Rajdeep Grewal & Douglas Bowman & Min Ding & Abbie Griffin & V. Kumar & Das Narayandas & Renana Peres & Raji Srinivasan & Qiong Wang, 2010. "Calculating, creating, and claiming value in business markets: Status and research agenda," Marketing Letters, Springer, vol. 21(3), pages 287-299, September.
- Sunil Gupta & Valarie Zeithaml, 2006. "Customer Metrics and Their Impact on Financial Performance," Marketing Science, INFORMS, vol. 25(6), pages 718-739, 11-12.
- Liu, Annie H. & Leach, Mark P. & Bernhardt, Kenneth L., 2005. "Examining customer value perceptions of organizational buyers when sourcing from multiple vendors," Journal of Business Research, Elsevier, vol. 58(5), pages 559-568, May.
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- P. Rika Fatimah, 2014. "The development of FFMD Pyramid: Fuzzy Family_Marriage Deployment as decision support method to improve human resources performance," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 659-672, March.
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KeywordsValue-creating functions; Satisfaction; Loyalty; Business marketing; Categorical variable approach; Robust methodology under SEM;
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