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The effects of strategic alignment and institutional isomorphism for entrepreneurs in the agribusiness sector, Ghana

Author

Listed:
  • Alexander Preko

    (University of Professional Studies)

  • Theophilus Gyepi-Garbrah

    (Accra Business School)

  • Edward Markwei Martey

    (Koforidua Technical University)

  • Andrews Adugudaa Akolaa

    (University of Professional Studies)

  • Timothy K. Zilevu

    (University of Professional Studies)

  • Genevieve Sedalo

    (University of Professional Studies)

Abstract

The research was conducted through institutional theory to understand how entrepreneurs’ green strategy alignment and institutional isomorphism promote the environmental performance of entrepreneurial firms in the agribusiness sector using a self-reporting questionnaire for 126 agribusiness entrepreneurs. The findings showed that green strategy alignment significantly influences green creative behaviour; green creative behaviour significantly influences institutional isomorphism, and green creative behaviour influences environmental performance. Meanwhile, institutional isomorphism fully mediates the relationship between green strategy alignment and environmental performance. The paper offers the first insight into how agribusiness entrepreneurs ought to monitor employee behaviour and encourage the adoption of innovative green protocols and cultural practices, given that green creative behaviour derives environmental performance. The study extends the functional utility of institutional isomorphism, relative to green strategy and culturally centred entrepreneur behaviour for the environmental performance of the agribusiness sector, with insights from the Schumpeter model.

Suggested Citation

  • Alexander Preko & Theophilus Gyepi-Garbrah & Edward Markwei Martey & Andrews Adugudaa Akolaa & Timothy K. Zilevu & Genevieve Sedalo, 2024. "The effects of strategic alignment and institutional isomorphism for entrepreneurs in the agribusiness sector, Ghana," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-15, December.
    • Handle: RePEc:spr:jglont:v:14:y:2024:i:1:d:10.1007_s40497-024-00411-6
    DOI: 10.1007/s40497-024-00411-6
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