Keeping both the baby and the bathwater: scoping a new model of political marketing communication
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Volume (Year): 6 (2009)
Issue (Month): 2 (October)
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References listed on IDEAS
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- Margaret Scammell, 1999. "Political Marketing: Lessons for Political Science," Political Studies, Political Studies Association, vol. 47(4), pages 718-739, 09.
- S. Illeris & G. Akehurst, 2002. "Introduction," The Service Industries Journal, Taylor & Francis Journals, vol. 22(1), pages 1-3, January.
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