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Understanding the development of blockchain-empowered metaverse tourism: an institutional perspective

Author

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  • Katsy Jiaxin Lin

    (University of Macau)

  • Huiyue Ye

    (University of Macau)

  • Rob Law

    (University of Macau)

Abstract

Blockchain and the metaverse are believed to be the most disruptive technologies that would transform the current tourism and hospitality landscape. Although publications on the metaverse and blockchain have emerged in recent years, most are conceptual and speculative, with little discussion on how a destination adopts such innovative technologies and develops blockchain-empowered metaverse tourism. This study adopts a sociological lens to explore what and how various institutional forces affect stakeholders’ technology adoption on blockchain and the metaverse and the impact of such behaviors on a destination’s blockchain-empowered metaverse tourism development by drawing upon the institutional theory. In the case of Macau, this study found that multiple stakeholders’ perceptions and adoption of blockchain and the metaverse are increasingly homogeneous under similar coercive, mimetic, and normative forces in the destination, leading to institutional isomorphism and stakeholder collaboration. These results promote mutual understanding, information exchange, and technology acceptance in the destination, thereby contributing to the destination’s blockchain-empowered metaverse tourism development. The main contribution of this study lies in its novel attempt to reveal how blockchain-empowered metaverse tourism germinates in a tourism destination with empirical evidence. The findings of this study provide practical references for tourism stakeholders who hope to embrace the imperative digital trend and harness the power of state-of-the-art technologies to remain competitive and raise the awareness of academia on the new paradigm of tourism destination development.

Suggested Citation

  • Katsy Jiaxin Lin & Huiyue Ye & Rob Law, 2023. "Understanding the development of blockchain-empowered metaverse tourism: an institutional perspective," Information Technology & Tourism, Springer, vol. 25(4), pages 585-603, December.
    • Handle: RePEc:spr:infott:v:25:y:2023:i:4:d:10.1007_s40558-023-00262-z
    DOI: 10.1007/s40558-023-00262-z
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    References listed on IDEAS

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    1. Marco Valeri & Rodolfo Baggio, 2021. "A critical reflection on the adoption of blockchain in tourism," Information Technology & Tourism, Springer, vol. 23(2), pages 121-132, June.
    2. Piera Buonincontri & Roberto Micera, 2016. "The experience co-creation in smart tourism destinations: a multiple case analysis of European destinations," Information Technology & Tourism, Springer, vol. 16(3), pages 285-315, September.
    3. Tonino Pencarelli, 2020. "The digital revolution in the travel and tourism industry," Information Technology & Tourism, Springer, vol. 22(3), pages 455-476, September.
    4. Yang, I-Chieh Michelle & French, Juliana Angeline & Lee, Lianne Mei Quin & Shrestha, Keshab Man, 2021. "An Institutional Isomorphism Perspective of Tourism Impact," Annals of Tourism Research, Elsevier, vol. 86(C).
    5. Jennifer Caroline Soares & Thays Cristina Domareski Ruiz & Josep Antoni Ivars Baidal, 2022. "Smart destinations: a new planning and management approach?," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(17), pages 2717-2732, September.
    6. Min Xu & Xingtong Chen & Gang Kou, 2019. "A systematic review of blockchain," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 5(1), pages 1-14, December.
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    Cited by:

    1. Sergej Gričar & Violeta Šugar & Tea Baldigara & Raffaella Folgieri, 2023. "Potential Integration of Metaverse, Non-Fungible Tokens and Sentiment Analysis in Quantitative Tourism Economic Analysis," JRFM, MDPI, vol. 17(1), pages 1-18, December.
    2. Stelios Ioannidis & Alexios-Patapios Kontis, 2023. "Metaverse for tourists and tourism destinations," Information Technology & Tourism, Springer, vol. 25(4), pages 483-506, December.

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