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Advancing reliability assessment of venue-reference social media data for enhanced domestic tourism development

Author

Listed:
  • Huy Quan Vu

    (Deakin University)

  • Shah Jahan Miah

    (University of Newcastle)

  • Haiyang Xia

    (Australian National University)

  • Gang Li

    (Deakin University)

  • Birgit Muskat

    (Australian National University)

  • Rob Law

    (University of Macau)

Abstract

The aim of this research is to assess the reliability of venue check-in data. We focus on resident mobility and assess how venue check-in data can provide valuable insights into residents’ movement in tourist destinations. Understanding resident’s mobility and related activities is necessary for strategic planning and decision making for destination managers. Venue-referenced social media data (VR-SMD) is a new type of data and can provide insights into resident’s mobility and behavior. While VR-SMD is available on various social media platforms, their reliability to capture resident movement and activities has not been fully realized. We present an analytical approach to assess and demonstrate how VR-SMD, specifically venue check-in data, can be used to capture resident mobility and activities, with illustrative examples from the United States of America, United Kingdom, and Singapore. Results and analysis indicate that tourism managers and government organizations can exploit VR-SMD for domestic tourism development.

Suggested Citation

  • Huy Quan Vu & Shah Jahan Miah & Haiyang Xia & Gang Li & Birgit Muskat & Rob Law, 2023. "Advancing reliability assessment of venue-reference social media data for enhanced domestic tourism development," Information Technology & Tourism, Springer, vol. 25(3), pages 433-451, September.
    • Handle: RePEc:spr:infott:v:25:y:2023:i:3:d:10.1007_s40558-023-00254-z
    DOI: 10.1007/s40558-023-00254-z
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