IDEAS home Printed from https://ideas.repec.org/a/spr/infott/v23y2021i2d10.1007_s40558-021-00199-1.html
   My bibliography  Save this article

Travel live streaming: an affordance perspective

Author

Listed:
  • Zhiming Deng

    (University of Queensland)

  • Pierre Benckendorff

    (University of Queensland)

  • Jie Wang

    (University of Queensland)

Abstract

This study draws on tourism literature and current examples to propose that the emergence of Travel Live Streaming (TLS) provides new affordances for live streamers, viewers, and sponsors. Despite its increasing popularity and the new opportunities for communication and marketing in tourism, TLS has received limited attention in the academic literature. The aim of this paper is to use affordances theory to understand some of the key features and benefits of TLS. It is argued that TLS affordances include temporal, spatial, interactive, and media affordances. These affordances support new opportunities and actions for travel live streamers, viewers, and sponsors. The paper proposes an affordance-based TLS framework and concludes with three propositions to guide future research directions.

Suggested Citation

  • Zhiming Deng & Pierre Benckendorff & Jie Wang, 2021. "Travel live streaming: an affordance perspective," Information Technology & Tourism, Springer, vol. 23(2), pages 189-207, June.
    • Handle: RePEc:spr:infott:v:23:y:2021:i:2:d:10.1007_s40558-021-00199-1
    DOI: 10.1007/s40558-021-00199-1
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40558-021-00199-1
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40558-021-00199-1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Tomej, Kristof & Xiang, Zheng, 2020. "Affordances for tourism service design," Annals of Tourism Research, Elsevier, vol. 85(C).
    2. Wang, Suosheng & Chen, Joseph S., 2015. "The influence of place identity on perceived tourism impacts," Annals of Tourism Research, Elsevier, vol. 52(C), pages 16-28.
    3. Qu, Hailin & Lee, Haeyoung, 2011. "Travelers’ social identification and membership behaviors in online travel community," Tourism Management, Elsevier, vol. 32(6), pages 1262-1270.
    4. Lo, Iris Sheungting & McKercher, Bob & Lo, Ada & Cheung, Catherine & Law, Rob, 2011. "Tourism and online photography," Tourism Management, Elsevier, vol. 32(4), pages 725-731.
    5. Sainaghi, Ruggero & Phillips, Paul & Zavarrone, Emma, 2017. "Performance measurement in tourism firms: A content analytical meta-approach," Tourism Management, Elsevier, vol. 59(C), pages 36-56.
    6. Anja Dinhopl & Ulrike Gretzel, 2016. "Conceptualizing tourist videography," Information Technology & Tourism, Springer, vol. 15(4), pages 395-410, January.
    7. Cabiddu, Francesca & Carlo, Manuela De & Piccoli, Gabriele, 2014. "Social media affordances: Enabling customer engagement," Annals of Tourism Research, Elsevier, vol. 48(C), pages 175-192.
    8. Camisón, César & Monfort-Mir, Vicente M., 2012. "Measuring innovation in tourism from the Schumpeterian and the dynamic-capabilities perspectives," Tourism Management, Elsevier, vol. 33(4), pages 776-789.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Muaz Azinuddin & Muhammad Burhanuddeen Mohammad Nasir & Mohd Hafiz Hanafiah & Nur Shahirah Mior Shariffuddin & Mohd Khairul Amri Kamarudin, 2022. "Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    2. Vujičić, Miroslav D. & Kennell, James & Stankov, Uglješa & Gretzel, Ulrike & Vasiljević, Đorđije A. & Morrison, Alastair M., 2022. "Keeping up with the drones! Techno-social dimensions of tourist drone videography," Technology in Society, Elsevier, vol. 68(C).
    3. Wenkun Zhang & Yanan Wang & Tao Zhang & Jinhua Chu, 2022. "Live-streaming community interaction effects on travel intention: the mediation role of sense of community and swift-guanxi," Information Technology & Tourism, Springer, vol. 24(4), pages 485-509, December.
    4. Zhou, Ying & Huang, Wenmin, 2023. "The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement," Economic Analysis and Policy, Elsevier, vol. 78(C), pages 332-342.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Dejan Križaj, 2020. "Integration of Quality, Continuous Improvement, and Innovation in Tourism: The QCII Model," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 97-110.
    2. Xueru Yang & Haoming Li & Wenhong (Miranda) Chen & Hui Fu, 2019. "Corporate Community Involvement and Chinese Rural Tourist Destination Sustainability," Sustainability, MDPI, vol. 11(6), pages 1-22, March.
    3. Dejan Križaj, 2020. "Integration of Quality, Continuous Improvement, and Innovation in Tourism: The QCII Model," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 97-110.
    4. Zajadacz Alina & Minkwitz Aleksandra, 2020. "Using Social Media Data to Plan for Tourism," Quaestiones Geographicae, Sciendo, vol. 39(3), pages 125-138, September.
    5. Thomas, Rhodri & Wood, Emma, 2015. "The absorptive capacity of tourism organisations," Annals of Tourism Research, Elsevier, vol. 54(C), pages 84-99.
    6. Uglješa Stankov & Ulrike Gretzel, 2020. "Tourism 4.0 technologies and tourist experiences: a human-centered design perspective," Information Technology & Tourism, Springer, vol. 22(3), pages 477-488, September.
    7. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    8. Abdullah Uslu & Emrullah Erul & José António C. Santos & Sanja Obradović & Margarida Custódio Santos, 2023. "Determinants of Residents’ Support for Sustainable Tourism Development: An Empirical Study in Midyat, Turkey," Sustainability, MDPI, vol. 15(13), pages 1-14, June.
    9. Fernando Almeida-García & Rafael Cortes-Macías & Antonia Balbuena-Vázquez & M. Carmen-Hidalgo, 2020. "New Perspectives of Residents’ Perceptions in a Mature Seaside Destination," Sustainability, MDPI, vol. 12(10), pages 1-25, May.
    10. Estela Marine-Roig & Eva Martin-Fuentes & Natalia Daries-Ramon, 2017. "User-Generated Social Media Events in Tourism," Sustainability, MDPI, vol. 9(12), pages 1-23, December.
    11. Lau, Chammy & Li, Yiping, 2019. "Analyzing the effects of an urban food festival: A place theory approach," Annals of Tourism Research, Elsevier, vol. 74(C), pages 43-55.
    12. Palazzo, Maria & Vollero, Agostino & Vitale, Pierluigi & Siano, Alfonso, 2021. "Urban and rural destinations on Instagram: Exploring the influencers’ role in #sustainabletourism," Land Use Policy, Elsevier, vol. 100(C).
    13. Angelo Antoci & Paolo Russu & Pier Luigi Sacco & Giorgio Tavano Blessi, 2022. "Preying on beauty? The complex social dynamics of overtourism," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(1), pages 379-400, January.
    14. Yao Wu & Satish Nambisan & Jinghua Xiao & Kang Xie, 2022. "Consumer resource integration and service innovation in social commerce: the role of social media influencers," Journal of the Academy of Marketing Science, Springer, vol. 50(3), pages 429-459, May.
    15. Ching-Wei Ho & Yu-Bing Wang, 2020. "Does Social Media Marketing and Brand Community Play the Role in Building a Sustainable Digital Business Strategy?," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
    16. Lee, Kwang-Ho & Hyun, Sunghyup Sean, 2015. "A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities: The moderating role of emotional expressivi," Tourism Management, Elsevier, vol. 48(C), pages 426-438.
    17. Fatuma Namisango & Kyeong Kang & Ghassan Beydoun, 2022. "How the Structures Provided by Social Media Enable Collaborative Outcomes: A Study of Service Co-creation in Nonprofits," Information Systems Frontiers, Springer, vol. 24(2), pages 517-535, April.
    18. Li, Qian & Huang, Zhuowei (Joy) & Christianson, Kiel, 2016. "Visual attention toward tourism photographs with text: An eye-tracking study," Tourism Management, Elsevier, vol. 54(C), pages 243-258.
    19. Ludovica Moi & Moreno Frau & Francesca Cabiddu, 2018. "Exploring the Role of NVivo Software in Marketing Research," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(4), pages 65-86.
    20. Bynum Boley, B. & Magnini, Vincent P. & Tuten, Tracy L., 2013. "Social media picture posting and souvenir purchasing behavior: Some initial findings," Tourism Management, Elsevier, vol. 37(C), pages 27-30.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infott:v:23:y:2021:i:2:d:10.1007_s40558-021-00199-1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.