IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v13y2011i2d10.1007_s10796-009-9187-7.html
   My bibliography  Save this article

Towards promoting interactivity in a B2B web community

Author

Listed:
  • Chima Adiele

    (Trinity Western University)

Abstract

The convergence of social and technological networks have given impetus to web communities (WCs) as a business enabler in the virtual marketplace. WCs have evolved from social phenomena that have no business dimension to a powerful tool that most successful organizations leverage to create interactions among customers or suppliers of a company’s product. WC becomes economically interesting with the increasing size of the community where members are active participants in sharing ideas and knowledge. There are inherent problems, however, associated with the increasing size of a WC, especially determining the contributions of members in sustaining the community’s interactivity and techniques to promote interactivity in the community. B2C Web community (B2C-WC) has been extensively discussed in the literature. Not much, however, has been done in the area of B2B Web community (B2B-WC). In this paper, we present an interactivity model that dynamically measures the contributions of members of a B2B-WC, and also determines the community’s interactivity level. We design promotional techniques tailored to meet individual member’s needs in a B2B-WC. We use extensive simulation studies to evaluate the performance of our model under various conditions.

Suggested Citation

  • Chima Adiele, 2011. "Towards promoting interactivity in a B2B web community," Information Systems Frontiers, Springer, vol. 13(2), pages 237-249, April.
    • Handle: RePEc:spr:infosf:v:13:y:2011:i:2:d:10.1007_s10796-009-9187-7
    DOI: 10.1007/s10796-009-9187-7
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-009-9187-7
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-009-9187-7?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Brian S. Butler, 2001. "Membership Size, Communication Activity, and Sustainability: A Resource-Based Model of Online Social Structures," Information Systems Research, INFORMS, vol. 12(4), pages 346-362, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jun Sun, 2020. "Ubiquitous Computing Capabilities and User-System Interaction Readiness: An Activity Perspective," Information Systems Frontiers, Springer, vol. 22(1), pages 259-271, February.
    2. Alessandra Mazzei & Sonia C. Giaccone, 2014. "Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 103-124.
    3. Chulhwan Chris Bang, 2015. "Information systems frontiers: Keyword analysis and classification," Information Systems Frontiers, Springer, vol. 17(1), pages 217-237, February.
    4. Mahmud Akhter Shareef & Vinod Kumar & Yogesh K. Dwivedi & Uma Kumar, 2016. "Service delivery through mobile-government (mGov): Driving factors and cultural impacts," Information Systems Frontiers, Springer, vol. 18(2), pages 315-332, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. David, Paul A. & Shapiro, Joseph S., 2008. "Community-based production of open-source software: What do we know about the developers who participate?," Information Economics and Policy, Elsevier, vol. 20(4), pages 364-398, December.
    2. Liuan Wang & Lu (Lucy) Yan & Tongxin Zhou & Xitong Guo & Gregory R. Heim, 2020. "Understanding Physicians’ Online-Offline Behavior Dynamics: An Empirical Study," Information Systems Research, INFORMS, vol. 31(2), pages 537-555, June.
    3. Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    4. Gerald C. Kane & Jeremiah Johnson & Ann Majchrzak, 2014. "Emergent Life Cycle: The Tension Between Knowledge Change and Knowledge Retention in Open Online Coproduction Communities," Management Science, INFORMS, vol. 60(12), pages 3026-3048, December.
    5. Natalia Levina & Manuel Arriaga, 2014. "Distinction and Status Production on User-Generated Content Platforms: Using Bourdieu’s Theory of Cultural Production to Understand Social Dynamics in Online Fields," Information Systems Research, INFORMS, vol. 25(3), pages 468-488, September.
    6. Paul Resnick & Eytan Adar & Cliff Lampe, 2015. "What Social Media Data We Are Missing and How to Get It," The ANNALS of the American Academy of Political and Social Science, , vol. 659(1), pages 192-206, May.
    7. Geng, Yuedan & Ye, Qiang & Jin, Yu & Shi, Wen, 2022. "Crowd wisdom and internet searches: What happens when investors search for stocks?," International Review of Financial Analysis, Elsevier, vol. 82(C).
    8. Xuanwei Zhao & Enjun Xia, 2016. "Research On The Operation Mechanism Of Network Crowdsourcing System And Constitutions Of Crowdsourcing Capability," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-18, October.
    9. Mehmet N. Aydin & N. Ziya Perdahci, 2019. "Dynamic network analysis of online interactive platform," Information Systems Frontiers, Springer, vol. 21(2), pages 229-240, April.
    10. Chen, Xiaomeng & Forman, Christopher & Kummer, Michael E., 2021. "Chat more and contribute better: An empirical study of a knowledge-sharing community," ZEW Discussion Papers 21-061, ZEW - Leibniz Centre for European Economic Research.
    11. Jianjun Lu & Shozo Tokinaga, 2016. "Cluster fluctuation in two-dimensional lattices with local interactions," Computational and Mathematical Organization Theory, Springer, vol. 22(2), pages 237-259, June.
    12. Gerald C. Kane & Sam Ransbotham, 2016. "Content as Community Regulator: The Recursive Relationship Between Consumption and Contribution in Open Collaboration Communities," Organization Science, INFORMS, vol. 27(5), pages 1258-1274, October.
    13. Jing Han & Wenjing Zhang & Jiutian Wang & Songmei Li, 2024. "A Double-Layer Coupled Network Model of Network Density Effects on Multi-Stage Innovation Efficiency Dynamics: Agent-Based Modeling Methods," Mathematics, MDPI, vol. 12(2), pages 1-25, January.
    14. Zhenyu Jiang & Zongjun Wang & Chengxiao Feng, 2023. "Choosing a better communication style: revealing the relationship between communication style and knowledge hiding behaviour," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    15. Hynes, Niki & Wilson, Juliette, 2016. "I do it, but don't tell anyone! Personal values, personal and social norms: Can social media play a role in changing pro-environmental behaviours?," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 349-359.
    16. Ramon Casadesus‐Masanell & Andres Hervas‐Drane, 2010. "Peer‐to‐Peer File Sharing and the Market for Digital Information Goods," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 19(2), pages 333-373, June.
    17. Samer Faraj & Sirkka L. Jarvenpaa & Ann Majchrzak, 2011. "Knowledge Collaboration in Online Communities," Organization Science, INFORMS, vol. 22(5), pages 1224-1239, October.
    18. Pei Yee Chin & Nina Evans & Charles Zhechao Liu & Kim-Kwang Raymond Choo, 2020. "Understanding Factors Influencing Employees’ Consumptive and Contributive Use of Enterprise Social Networks," Information Systems Frontiers, Springer, vol. 22(6), pages 1357-1376, December.
    19. Xiaoqing Wang & Brian S. Butler & Yuqing Ren, 2013. "The Impact of Membership Overlap on Growth: An Ecological Competition View of Online Groups," Organization Science, INFORMS, vol. 24(2), pages 414-431, April.
    20. Orelj, Ana & Torfason, Magnus Thor, 2022. "They didn't ask: Online innovation communities as a latent dynamic capability," Technological Forecasting and Social Change, Elsevier, vol. 180(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:13:y:2011:i:2:d:10.1007_s10796-009-9187-7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.