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Strengthening Identification with the Team in Virtual Teams: The Leaders' Perspective

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  • Anu Sivunen

    (University of Jyväskylä)

Abstract

The number of virtual teams is increasing in today's workplaces. In virtual teams, the members can have different cultural backgrounds, they often work in different countries and are professionals in their own fields. In addition, as such diverse and dispersed teams communicate mainly through communication technology this raises the challenge for the team leader of how to unify the team and get the members to identify themselves with the team. This qualitative study focuses on four virtual team leaders and their attempts to strengthen the team members' identification with the team through computer-mediated communication. The results show four different tactics employed in enhancing identification with the team: catering for the individual, giving positive feedback, bringing out common goals and workings and talking up the team activities and face-to-face meetings. The roles of organizational change and technology in identification with virtual teams are also discussed.

Suggested Citation

  • Anu Sivunen, 2006. "Strengthening Identification with the Team in Virtual Teams: The Leaders' Perspective," Group Decision and Negotiation, Springer, vol. 15(4), pages 345-366, July.
    • Handle: RePEc:spr:grdene:v:15:y:2006:i:4:d:10.1007_s10726-006-9046-6
    DOI: 10.1007/s10726-006-9046-6
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    References listed on IDEAS

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    1. McColl-Kennedy, Janet R. & Anderson, Ronald D., 2005. "Subordinate-manager gender combination and perceived leadership style influence on emotions, self-esteem and organizational commitment," Journal of Business Research, Elsevier, vol. 58(2), pages 115-125, February.
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    Cited by:

    1. Eisenberg, Julia & Mattarelli, Elisa, 2017. "Building Bridges in Global Virtual Teams: The Role of Multicultural Brokers in Overcoming the Negative Effects of Identity Threats on Knowledge Sharing Across Subgroups," Journal of International Management, Elsevier, vol. 23(4), pages 399-411.
    2. Gibbs, Jennifer L. & Eisenberg, Julia & Fang, Chengyu & Wilkenfeld, J. Nan, 2023. "Examining how organizational continuities and discontinuities affect the job satisfaction of global contractors," Journal of International Management, Elsevier, vol. 29(5).
    3. Martin Ratzmann & Robin Pesch & Ricarda Bouncken & Carla Martínez Climent, 2018. "The Price of Team Spirit for Sensemaking Through Task Discourse in Innovation Teams," Group Decision and Negotiation, Springer, vol. 27(3), pages 321-341, June.
    4. Aleem, Majid & Sufyan, Muhammad & Ameer, Irfan & Mustak, Mekhail, 2023. "Remote work and the COVID-19 pandemic: An artificial intelligence-based topic modeling and a future agenda," Journal of Business Research, Elsevier, vol. 154(C).

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