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Exploring the economic, social, and environmental impact of wine tourism in the region of Mendoza

Author

Listed:
  • Eduardo Sánchez-García

    (University of Alicante)

  • Javier Martínez-Falcó

    (University of Alicante)

  • Bartolomé Marco-Lajara

    (University of Alicante)

  • Leonardo Santoni

    (National University of Cuyo)

  • Javier Vidal-Olivares

    (University of Alicante)

  • Alejandro Gennari

    (National University of Cuyo)

Abstract

The main objective of this research paper is to analyze the economic, social, and environmental impact of wine tourism activities both for wineries and the regions in which they are located. A qualitative case study approach is applied, focusing on Antigal winery, a historic firm located in Maipú, Mendoza, Argentina. Primary data were collected through a semi-structured interview with the winery’s head of visitor experience, supported by direct observation and documentary analysis, which provided an in-depth understanding of the winery’s practices and its interaction with the regional context. It is revealed that, in economic terms, wine tourism generates high-margin revenues, supports brand development, and fosters local economic linkages, while in social and environmental terms it contributes to employment stabilization, cultural valorization, community engagement, landscape preservation, and the gradual integration of sustainable practices. However, challenges remain, including limited data systems and institutional coordination. This study integrates stakeholders, the resource-based view, sustainable development, and experience economy theories into a unified analytical framework, and provides strategic guidance for managers and policymakers to align wine tourism practices with long-term sustainability and competitiveness goals, through an interesting analysis of wine tourism’s impact at different levels, addressing a gap in literature by assessing its economic, social, and environmental contributions in an integrated manner.

Suggested Citation

  • Eduardo Sánchez-García & Javier Martínez-Falcó & Bartolomé Marco-Lajara & Leonardo Santoni & Javier Vidal-Olivares & Alejandro Gennari, 2025. "Exploring the economic, social, and environmental impact of wine tourism in the region of Mendoza," Environment Systems and Decisions, Springer, vol. 45(3), pages 1-18, September.
    • Handle: RePEc:spr:envsyd:v:45:y:2025:i:3:d:10.1007_s10669-025-10042-1
    DOI: 10.1007/s10669-025-10042-1
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