IDEAS home Printed from https://ideas.repec.org/a/sdb/social/v14y2025i1p13-29.html

Innovation In The Circular Economy In Sustainable Manufacturing:A Case Study On Altrntv

Author

Listed:
  • Daniela Staicu

    (Bucharest University of Economic Studies, Faculty of Business Administration in Foreign Languages)

Abstract

The growing consumption trend is misaligned with sustainability, making the circular economy crucial for reducing waste, optimizing resource use, and promoting zero waste, with the EU taking key steps towards achieving carbon neutrality and circularity by 2050. The textile and apparel industry is recognized as a major polluter, requiring a shift in consumption and production, with consumer engagement and behavior being key to a successful circular economy. Various research propose strategies to align economic policies with circular economy principles, including improving raw material recycling, promoting repair and remanufacturing, and introducing product labeling schemes to guide sustainable consumer choices.This paper aims to explore the characteristics of a circular economy business in Romania, specifically a startup in sustainable manufacturing and distribution, based on the Circular Economy Monitoring Framework and ISO 14024:2018 ecolabeling features. This research uses a descriptive case study approach to explore ALTRNTV, a Bucharest-based startup promoting sustainable manufacturing and distribution, employing multiple data collection methods to analyze its business model and impact on local vulnerable communities. This research explores how a circular economy business aligns with the Circular Economy Monitoring Framework and ISO 14024:2018 ecolabeling features, highlighting its practices and societal impact. The study provides insights for policymakers and entrepreneurs while acknowledging its limitations, such as the lack of third-party evaluation for the ecolabel and the exclusion of additional assessment indicators.

Suggested Citation

  • Daniela Staicu, 2025. "Innovation In The Circular Economy In Sustainable Manufacturing:A Case Study On Altrntv," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 14(1), pages 13-29, martie.
    • Handle: RePEc:sdb:social:v:14:y:2025:i:1:p:13-29
    as

    Download full text from publisher

    File URL: https://www.economic-debates.ro/Art.%202%20STAICU%20Daniela%20DSE%201%202025.pdf
    Download Restriction: no
    File URL: https://www.economic-debates.ro/Art.%202%20STAICU%20Daniela%20DSE%201%202025.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Juan-Manuel Valverde & Carmen Avilés-Palacios, 2021. "Circular Economy as a Catalyst for Progress towards the Sustainable Development Goals: A Positive Relationship between Two Self-Sufficient Variables," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    2. Horațiu Vermeșan & Alexandrina Mangău & Ancuța-Elena Tiuc, 2020. "Perspectives of Circular Economy in Romanian Space," Sustainability, MDPI, vol. 12(17), pages 1-29, August.
    3. Matthias Winfried Kleespies & Paul Wilhelm Dierkes, 2022. "The importance of the Sustainable Development Goals to students of environmental and sustainability studies—a global survey in 41 countries," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.
    4. Marcela-Cornelia Danu & Valentin Nedeff, 2015. "Circular Economy In Romania Within European Context," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    5. Korhonen, Jouni & Honkasalo, Antero & Seppälä, Jyri, 2018. "Circular Economy: The Concept and its Limitations," Ecological Economics, Elsevier, vol. 143(C), pages 37-46.
    6. Otakar Ungerman & Jaroslava Dědková, 2024. "Consumer behavior in the model of the circular economy in the field of handling discarded items," PLOS ONE, Public Library of Science, vol. 19(3), pages 1-21, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ruchi Gautam, 2024. "The Narrative of Circular Economy and Sustainability -A Critical Analysis of Fashion Industry," Circular Economy and Sustainability, Springer, vol. 4(4), pages 3183-3213, December.
    2. Natália Teixeira & Rosa Rodrigues & Tânia Antunes, 2025. "Circular Economy Models for Reducing Food Waste and Enhancing Sustainability: A Case Study of Cooperative X," Circular Economy and Sustainability, Springer, vol. 5(4), pages 3529-3549, August.
    3. STAICU Daniela, 2024. "Circular Economy In Manufacturing: A Case Study On Altrntv Eco Label," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 76(2), pages 29-40, June.
    4. Mohammad Al Haj Eid & Ala' Omar Dandis & Virginia Cathro, 2025. "The Social Dimension of the Circular Economy: A Review Towards a Comprehensive Narrative," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(6), pages 8025-8040, December.
    5. Fazal Ur Rehman & Basheer M. Al-Ghazali & Mohamed Riyazi M. Farook, 2022. "Interplay in Circular Economy Innovation, Business Model Innovation, SDGs, and Government Incentives: A Comparative Analysis of Pakistani, Malaysian, and Chinese SMEs," Sustainability, MDPI, vol. 14(23), pages 1-31, November.
    6. Grouiez, Pascal & Debref, Romain & Vivien, Franck-Dominique & Befort, Nicolas, 2023. "The complex relationships between non-food agriculture and the sustainable bioeconomy: The French case," Ecological Economics, Elsevier, vol. 214(C).
    7. Sahra Svensson-Hoglund & Jennifer D. Russell & Jessika Luth Richter & Paul Dewick & Leonidas Milios & Martin Calisto Friant & Anne P. M. Velenturf & Marianna Lena Kambanou & Rich Grousset & Sandra Gol, 2026. "Advancing Our Understanding of CE Loop Strategies: A Synthesizing Framework for Durable Consumer Products," Circular Economy and Sustainability, Springer, vol. 6(2), pages 1-33, April.
    8. Mohajan, Haradhan, 2021. "Cradle to Cradle is a Sustainable Economic Policy for the Better Future," MPRA Paper 111334, University Library of Munich, Germany, revised 10 Oct 2021.
    9. Bruno Michel Roman Pais Seles & Janaina Mascarenhas & Ana Beatriz Lopes de Sousa Jabbour & Adriana Hoffman Trevisan, 2022. "Smoothing the circular economy transition: The role of resources and capabilities enablers," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1814-1837, May.
    10. Davide Bruno & Marinella Ferrara & Felice D’Alessandro & Alberto Mandelli, 2022. "The Role of Design in the CE Transition of the Furniture Industry—The Case of the Italian Company Cassina," Sustainability, MDPI, vol. 14(15), pages 1-20, July.
    11. Monia Niero & Charlotte L. Jensen & Chiara Farné Fratini & Jens Dorland & Michael S. Jørgensen & Susse Georg, 2021. "Is life cycle assessment enough to address unintended side effects from Circular Economy initiatives?," Journal of Industrial Ecology, Yale University, vol. 25(5), pages 1111-1120, October.
    12. Francesca Gennari, 2023. "The transition towards a circular economy. A framework for SMEs," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(4), pages 1423-1457, December.
    13. Jaroslaw Golebiewski & Josu Takala & Oskar Juszczyk & Nina Drejerska, 2019. "Local contribution to circular economy. A case study of a Polish rural municipality," Economia agro-alimentare, FrancoAngeli Editore, vol. 21(3), pages 771-791.
    14. Risa Arai & Martin Calisto Friant & Walter J. V. Vermeulen, 2024. "The Japanese Circular Economy and Sound Material-Cycle Society Policies: Discourse and Policy Analysis," Circular Economy and Sustainability, Springer, vol. 4(1), pages 619-650, March.
    15. Michael Edward Allkins & Tshepo Johannes Chauke & Portia Pearl Siyanda Sifolo, 2025. "Delivering Extraordinary Adventure Experiences During the “Chthulucene”: Circular Economy Challenges and Digital Solutions for the Environmentally Conscious Visitor," Sustainability, MDPI, vol. 17(2), pages 1-14, January.
    16. Dragana Ostic & Ummar Faruk Saeed & Angelina Kissiwaa Twum & Rahmatu Chibsah, 2025. "Transition Toward a Sustainable Circular Economy: A Perspective on Green Innovation and Governance Policy Using a Novel MMQR Approach," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(4), pages 5719-5741, August.
    17. repec:bcp:journl:v:9:y:2025:i:30:p:437-447 is not listed on IDEAS
    18. kharayat, Thakur Singh & Gupta, Himanshu, 2025. "“Assessment of circular economy strategies for climate change mitigation”: A forecast on India's path to a net zero future," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
    19. D. D’Amato, 2021. "Sustainability Narratives as Transformative Solution Pathways: Zooming in on the Circular Economy," Circular Economy and Sustainability, Springer, vol. 1(1), pages 231-242, June.
    20. Łukasz Brzeziński & Adam Kolinski, 2024. "Challenges of the Green Transformation of Transport in Poland," Sustainability, MDPI, vol. 16(8), pages 1-34, April.
    21. Baoting Peng & Xin Shen, 2024. "Does Environmental Regulation Affect Circular Economy Performance? Evidence from China," Sustainability, MDPI, vol. 16(11), pages 1-19, May.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sdb:social:v:14:y:2025:i:1:p:13-29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: http://www.economic-debates.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.