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Delivering Extraordinary Adventure Experiences During the “Chthulucene”: Circular Economy Challenges and Digital Solutions for the Environmentally Conscious Visitor

Author

Listed:
  • Michael Edward Allkins

    (Centre for Sustainable Tourism, Department of Tourism Management, Faculty of Management Sciences, Tshwane University of Technology, Pretoria 0001, South Africa)

  • Tshepo Johannes Chauke

    (Centre for Sustainable Tourism, Department of Tourism Management, Faculty of Management Sciences, Tshwane University of Technology, Pretoria 0001, South Africa)

  • Portia Pearl Siyanda Sifolo

    (Centre for Sustainable Tourism, Department of Tourism Management, Faculty of Management Sciences, Tshwane University of Technology, Pretoria 0001, South Africa)

Abstract

Adventure tourism offers unique experiences while presenting environmental concerns related to resource consumption and waste generation. Studies integrating circular economy (CE) principles in adventure tourism, particularly in South Africa, are limited. This research investigates the perspectives of managers and owners of adventure Small, Micro, and Medium Enterprises (SMMEs) on challenges hindering the implementation of a CE model and explores how digital technologies can be leveraged to overcome these challenges. The purpose is to gain a deeper understanding of the specific barriers faced by adventure companies in adopting CE principles. The study is rooted in an interpretivist epistemological stance. This study adopts qualitative methodology whereby netnographic tools were used for data collection through 12 online interviews with owners and managers in Mpumalanga. The results present the solutions provided by digital technologies towards advancing resource efficiency in a sustainable and resilient pathway in the adventure tourism industry. By focusing on the perspectives of stakeholders within adventure tourism SMMEs, this research provides valuable insights for a more sustainable and resource-efficient industry in South Africa. The Mpumalanga case study of successful CE implementation and investigation of the environmental impact reduction potential of CE practices in adventure tourism could be beneficial to practitioners and researchers.

Suggested Citation

  • Michael Edward Allkins & Tshepo Johannes Chauke & Portia Pearl Siyanda Sifolo, 2025. "Delivering Extraordinary Adventure Experiences During the “Chthulucene”: Circular Economy Challenges and Digital Solutions for the Environmentally Conscious Visitor," Sustainability, MDPI, vol. 17(2), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:2:p:627-:d:1567405
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    References listed on IDEAS

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    1. Faiza Manzoor & Longbao Wei & Muhammad Asif & Muhammad Zia ul Haq & Hafiz ur Rehman, 2019. "The Contribution of Sustainable Tourism to Economic Growth and Employment in Pakistan," IJERPH, MDPI, vol. 16(19), pages 1-14, October.
    2. Korhonen, Jouni & Honkasalo, Antero & Seppälä, Jyri, 2018. "Circular Economy: The Concept and its Limitations," Ecological Economics, Elsevier, vol. 143(C), pages 37-46.
    3. Youssef El Archi & Brahim Benbba & Moaaz Kabil & Lóránt Dénes Dávid, 2023. "Digital Technologies for Sustainable Tourism Destinations: State of the Art and Research Agenda," Administrative Sciences, MDPI, vol. 13(8), pages 1-21, August.
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