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Geographical mapping of visitor flow in tourism

Author

Listed:
  • Ljubica Knezevic Cvelbar

    (Faculty of Economics, University of Ljubljana, Slovenia)

  • Mojca Mayr

    (Faculty of Economics, University of Ljubljana, Slovenia)

  • Damjan Vavpotic

    (Faculty of Computer and Information Science, University of Ljubljana, Slovenia)

Abstract

The available technology enables us to access a large amount of data shared by tourists on tourism web platforms. Such data include the exact geographical location visited, the time of a visit, and the identifier of a visitor. This article aims to identify the visitor flows in the North East Adriatic region. Visitor flows are groups of repetitive movements of visitors through the geographical space within a certain travel. We identified 31 groups of strategic visitor flows between 188 destinations in the region. The proposed methodological approach is unique and had not been used in this context before. By connecting new approaches in destination management and economic planning, we aim to improve the theoretical and practical knowledge in this field.

Suggested Citation

  • Ljubica Knezevic Cvelbar & Mojca Mayr & Damjan Vavpotic, 2018. "Geographical mapping of visitor flow in tourism," Tourism Economics, , vol. 24(6), pages 701-719, September.
    • Handle: RePEc:sae:toueco:v:24:y:2018:i:6:p:701-719
    DOI: 10.1177/1354816618776749
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    References listed on IDEAS

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    Cited by:

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    2. Jun (Justin) Li & Woo Gon Kim & Hyung Min Choi, 2021. "Effectiveness of social media marketing on enhancing performance: Evidence from a casual-dining restaurant setting," Tourism Economics, , vol. 27(1), pages 3-22, February.

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