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Research Note: Exploring Preferences for Liquor Souvenirs at a Tourist Destination

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  • Tsung-Hsien Tsai
  • Chien-Min Chen

Abstract

The objectives of this study are to investigate tourist preferences for liquor souvenirs at a destination by identifying key influencing factors, and to assess the impact of demographic features on preferences. Three hundred and ten stated-preference samples were collected to show preferences by multinomial logit models. The data are divided into several subgroups to verify heterogeneity among tourists in relation to the purchase of liquor souvenirs. The results show that differences do exist among demographic groups purchasing liquor souvenirs at a tourist destination. Age, appearance, capacity and price have distinct impacts on different groups of tourists.

Suggested Citation

  • Tsung-Hsien Tsai & Chien-Min Chen, 2016. "Research Note: Exploring Preferences for Liquor Souvenirs at a Tourist Destination," Tourism Economics, , vol. 22(1), pages 189-199, February.
    • Handle: RePEc:sae:toueco:v:22:y:2016:i:1:p:189-199
    DOI: 10.5367/te.2014.0420
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    References listed on IDEAS

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    1. Grigolon, Anna B. & Borgers, Aloys W.J. & Kemperman, Astrid D.A.M. & Timmermans, Harry J.P., 2014. "Vacation length choice: A dynamic mixed multinomial logit model," Tourism Management, Elsevier, vol. 41(C), pages 158-167.
    2. Woo Gon Kim & Taegoo (Terry) Kim & Gabriel Gazzoli & Yumi Park & Sang Hyuck Kim & Si Sa Park, 2011. "Factors Affecting the Travel Expenditure of Visitors to Macau, China," Tourism Economics, , vol. 17(4), pages 857-883, August.
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    Cited by:

    1. Tsai, Tsung-Hsien, 2016. "Homogeneous service with heterogeneous products: Relationships among airline ticket fares and purchase fences," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 164-175.

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