IDEAS home Printed from https://ideas.repec.org/a/sae/jodeso/v36y2020i4p439-452.html

Reputation and Trust Within the Fair Trade Movement in Brazil

Author

Listed:
  • Riccardo Da Re

    (Department of Land, Environment, Agriculture and Forestry, University of Padova, Viale dell’Università 16, Legnaro (PD))

  • Sergio Pedini

    (Istituto Federal do Sul de Minas Gerais, Poços das Caldas, MG)

  • Fabio Maria Santucci

    (Unità di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, Università degli Studi, Perugia)

  • Bianca Maria Torquati

    (Unità di Economia Applicata, Dipartimento di Scienze Agrarie, Alimentari e Ambientali, Borgo XX Giugno 74, Università degli Studi, Perugia)

Abstract

This article illustrates the trust relationships among the members of the Brazilian Association of Fairtrade Farmers Organizations (BRFair), which is a second-level network of coffee-producing cooperatives. Representatives of 19 cooperatives were interviewed in 2018 to verify their opinions about the other associations regarding several aspects. Through software specific for social network analysis, the direction and level of trust among the various cooperatives were measured. One cooperative is recognized as the most active and trustworthy, while the other ones are followers and perform peripheric roles. Several improvements are possible, including improvement in the performance of this second-level network and strengthening of its bargaining role with the other actors of the value chain.

Suggested Citation

  • Riccardo Da Re & Sergio Pedini & Fabio Maria Santucci & Bianca Maria Torquati, 2020. "Reputation and Trust Within the Fair Trade Movement in Brazil," Journal of Developing Societies, , vol. 36(4), pages 439-452, December.
    • Handle: RePEc:sae:jodeso:v:36:y:2020:i:4:p:439-452
    DOI: 10.1177/0169796X20970345
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0169796X20970345
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0169796X20970345?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Laura T. Raynolds & Douglas Murray & Peter Leigh Taylor, 2004. "Fair trade coffee: building producer capacity via global networks," Journal of International Development, John Wiley & Sons, Ltd., vol. 16(8), pages 1109-1121.
    2. Raluca Dragusanu & Daniele Giovannucci & Nathan Nunn, 2014. "The Economics of Fair Trade," Journal of Economic Perspectives, American Economic Association, vol. 28(3), pages 217-236, Summer.
    3. Markelova, Helen & Meinzen-Dick, Ruth & Hellin, Jon & Dohrn, Stephan, 2009. "Collective action for smallholder market access," Food Policy, Elsevier, vol. 34(1), pages 1-7, February.
    4. United Nations UN, 2015. "Transforming our World: the 2030 Agenda for Sustainable Development," Working Papers id:7559, eSocialSciences.
    5. Verhoef, Peter C. & van Doorn, Jenny, 2016. "Segmenting Consumers According to Their Purchase of Products with Organic, Fair-Trade, and Health Labels," Journal of Marketing Behavior, now publishers, vol. 2(1), pages 19-37, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Giordano Ruggeri & Stefano Corsi, 2021. "An Exploratory Analysis of the FAIRTRADE Certified Producer Organisations," World, MDPI, vol. 2(4), pages 1-14, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jorge Sellare & Eva‐Marie Meemken & Christophe Kouamé & Matin Qaim, 2020. "Do Sustainability Standards Benefit Smallholder Farmers Also When Accounting For Cooperative Effects? Evidence from Côte d'Ivoire," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(2), pages 681-695, March.
    2. Giordano Ruggeri & Stefano Corsi, 2021. "An Exploratory Analysis of the FAIRTRADE Certified Producer Organisations," World, MDPI, vol. 2(4), pages 1-14, October.
    3. Marta Marson, 2025. "Effects of public expenditure for agriculture on food security in Africa," Empirical Economics, Springer, vol. 68(6), pages 2673-2704, June.
    4. Berchin, Issa Ibrahim & Nunes, Nei Antonio & de Amorim, Wellyngton Silva & Alves Zimmer, Gabriel Alfredo & da Silva, Franciani Rodrigues & Fornasari, Vitória Haendchen & Sima, Mihaela & de Andrade Gue, 2019. "The contributions of public policies for strengthening family farming and increasing food security: The case of Brazil," Land Use Policy, Elsevier, vol. 82(C), pages 573-584.
    5. James Wangu & Ellen Mangnus & A.C.M. (Guus) van Westen, 2020. "Limitations of Inclusive Agribusiness in Contributing to Food and Nutrition Security in a Smallholder Community. A Case of Mango Initiative in Makueni County, Kenya," Sustainability, MDPI, vol. 12(14), pages 1-23, July.
    6. Catalina Quiroz-Niño & María Ángeles Murga-Menoyo, 2017. "Social and Solidarity Economy, Sustainable Development Goals, and Community Development: The Mission of Adult Education & Training," Sustainability, MDPI, vol. 9(12), pages 1-16, November.
    7. Filippa Pyk & Assem Abu Hatab, 2018. "Fairtrade and Sustainability: Motivations for Fairtrade Certification among Smallholder Coffee Growers in Tanzania," Sustainability, MDPI, vol. 10(5), pages 1-18, May.
    8. Alexander J. Stein & Marcelo Lima, 2022. "Sustainable food labelling: considerations for policy-makers," Review of Agricultural, Food and Environmental Studies, Springer, vol. 103(2), pages 143-160, June.
    9. Paulina Schiappacasse & Bernhard Müller & Le Thuy Linh, 2019. "Towards Responsible Aggregate Mining in Vietnam," Resources, MDPI, vol. 8(3), pages 1-15, August.
    10. Pina Puntillo, 2023. "Circular economy business models: Towards achieving sustainable development goals in the waste management sector—Empirical evidence and theoretical implications," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 941-954, March.
    11. R. Ebrahimi & S. Choobchian & H. Farhadian & I. Goli & E. Farmandeh & H. Azadi, 2022. "Investigating the effect of vocational education and training on rural women’s empowerment," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 9(1), pages 1-11, December.
    12. Evans, Lewis & Meade, Richard, 2005. "The Role and Significance of Cooperatives in New Zealand Agriculture, A Comparative Institutional Analysis," Working Paper Series 3847, Victoria University of Wellington, The New Zealand Institute for the Study of Competition and Regulation.
    13. Lampros Lamprinidis, 2025. "Socially Responsible Public Procurement and the Social Economy: European and Global Institutional Approaches," Journal of Public Policy and Administration, IPRJB, vol. 10(1), pages 46-62.
    14. Bárbara Galleli & Elder Semprebon & Joyce Aparecida Ramos dos Santos & Noah Emanuel Brito Teles & Mateus Santos de Freitas-Martins & Raquel Teodoro da Silva Onevetch, 2021. "Institutional Pressures, Sustainable Development Goals and COVID-19: How Are Organisations Engaging?," Sustainability, MDPI, vol. 13(21), pages 1-21, November.
    15. Alessandro Arrighetti, 2009. "Market Imperfections and Fair Trade," QA - Rivista dell'Associazione Rossi-Doria, Associazione Rossi Doria, issue 1, March.
    16. Anna Napiórkowska & Piotr Zaborek & Marzanna Katarzyna Witek-Hajduk & Anna Grudecka, 2025. "Individual Cultural Values and Charitable Crowdfunding: Driving Social Sustainability Through Consumer Engagement," Sustainability, MDPI, vol. 17(11), pages 1-26, June.
    17. Sagarika Dey & Priyanka Devi, 2019. "Impact of TVET on Labour Market Outcomes and Women’s Empowerment in Rural Areas: A Case Study from Cachar District, Assam," Indian Journal of Human Development, , vol. 13(3), pages 357-371, December.
    18. Maria Sassi, 2020. "A SEM Approach to the Direct and Indirect Links between WaSH Services and Access to Food in Countries in Protracted Crises: The Case of Western Bahr-el-Ghazal State, South Sudan," Sustainability, MDPI, vol. 12(22), pages 1-13, November.
    19. Olga Stepanova & Magdalena Romanov, 2021. "Urban Planning as a Strategy to Implement Social Sustainability Policy Goals? The Case of Temporary Housing for Immigrants in Gothenburg, Sweden," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    20. Michel, Hanno, 2020. "From local to global: The role of knowledge, transfer, and capacity building for successful energy transitions," Discussion Papers, Research Group Digital Mobility and Social Differentiation SP III 2020-603, WZB Berlin Social Science Center.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:jodeso:v:36:y:2020:i:4:p:439-452. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.