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Understanding the Impact of COVID-19 on Indian Wedding Industry

Author

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  • Waseem Khan
  • Mohd Imran Siddiquei

Abstract

The study aims to examine the impact of COVID-19 on the wedding industry. The nation-wide lockdown has negatively impacted majority of the sectors in the economy, However, the labour-intensive services sector was hit severely, and the wedding industry is one of them. The fear of spreading COVID-19 along with the government restrictions on the number of guests in wedding ceremonies have been the major factors. This led to a severe slowdown in the wedding industry. On an average, 1,000 people gather in urban and 800 people at a rural wedding. Guest restriction to 50 led to a decline value of the business by more than 90%, which ultimately created unemployment issues for the labour working in this sector. In the conclusion, the study suggested some future implications and directions for the wedding industry.

Suggested Citation

  • Waseem Khan & Mohd Imran Siddiquei, 2022. "Understanding the Impact of COVID-19 on Indian Wedding Industry," Indian Journal of Human Development, , vol. 16(2), pages 396-402, August.
    • Handle: RePEc:sae:inddev:v:16:y:2022:i:2:p:396-402
    DOI: 10.1177/09737030221123179
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