IDEAS home Printed from https://ideas.repec.org/a/sae/envirb/v50y2023i3p814-830.html
   My bibliography  Save this article

Factors influencing the performance of virtual reality in urban planning: Evidence from a View corridor Virtual Reality project, Beijing

Author

Listed:
  • Huaxiong Jiang
  • Stan Geertman
  • Hao Zhang
  • Shangyi Zhou

Abstract

Virtual reality (VR) technologies, as new forms of planning support systems (PSSs), are becoming increasingly vital to planning. However, there is a lack of empirical research on factors influencing VR’s supportive role from a user perspective, thus producing barriers to VR’s advancement in planning practices. This neglect motivates the focus of this study, in which we adapt relevant PSS theory to build a conceptual framework that examines factors influencing VR performance in an experience-based environment. Empirical data are gathered predominantly through students’ experiences with and evaluation of the “Viewing the Western Hills at Yinding Bridge†( Yinding Guanshan ) VR Project—a VR system developed to optimize the view corridor of Beijing’s Western Hills. The results show large variability in factors influencing VR performance. In general, the effects of six factors are significant, including 3D visualization, simulating real-world scenes, user-friendliness, interactivity, inspiring participants’ enthusiasm, and inspiring creative thinking. These factors are attributed to the functionality, usability and innovativeness dimensions of VR systems. This study concludes that to realize the supportive and useful role of VR in planning, at minimum, these six factors should be explicitly taken into account.

Suggested Citation

  • Huaxiong Jiang & Stan Geertman & Hao Zhang & Shangyi Zhou, 2023. "Factors influencing the performance of virtual reality in urban planning: Evidence from a View corridor Virtual Reality project, Beijing," Environment and Planning B, , vol. 50(3), pages 814-830, March.
    • Handle: RePEc:sae:envirb:v:50:y:2023:i:3:p:814-830
    DOI: 10.1177/23998083221130709
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/23998083221130709
    Download Restriction: no
    File URL: https://libkey.io/10.1177/23998083221130709?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Dan Shao & I-Jui Lee, 2020. "Acceptance and Influencing Factors of Social Virtual Reality in the Urban Elderly," Sustainability, MDPI, vol. 12(22), pages 1-19, November.
    2. Haozhi Pan & Yoonshin Kwak & Brian Deal, 2022. "Participatory Development of Planning Support Systems to Improve Empowerment and Localization," Journal of Urban Technology, Taylor & Francis Journals, vol. 29(2), pages 33-54, April.
    3. Cowan, Kirsten & Ketron, Seth, 2019. "A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity," Journal of Business Research, Elsevier, vol. 100(C), pages 483-492.
    4. Pelzer, Peter, 2017. "Usefulness of planning support systems: A conceptual framework and an empirical illustration," Transportation Research Part A: Policy and Practice, Elsevier, vol. 104(C), pages 84-95.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sadie McEvoy & Frans H. M. van de Ven & Reinder Brolsma & Jill H. Slinger, 2019. "Evaluating a Planning Support System’s Use and Effects in Urban Adaptation: An Exploratory Case Study from Berlin, Germany," Sustainability, MDPI, vol. 12(1), pages 1-27, December.
    2. Claire Daniel & Christopher Pettit, 2022. "Charting the past and possible futures of planning support systems: Results of a citation network analysis," Environment and Planning B, , vol. 49(7), pages 1875-1892, September.
    3. Xi, Nannan & Hamari, Juho, 2021. "Shopping in virtual reality: A literature review and future agenda," Journal of Business Research, Elsevier, vol. 134(C), pages 37-58.
    4. Savastano Marco & Anagnoste Sorin, 2020. "Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices," Management & Marketing, Sciendo, vol. 15(4), pages 643-663, December.
    5. Zeng, Guojun & Cao, Xinning & Lin, Zhibin & Xiao, Sarah H., 2020. "When online reviews meet virtual reality: Effects on consumer hotel booking," Annals of Tourism Research, Elsevier, vol. 81(C).
    6. Talbot, Joseph & Lucas-Smith, Martin & Speakman, Andrew & Streb, Megan & Nuttall, Simon & Carlino, Dustin & Johansson, Patrick & Sheehan, Nathanael & Groot, Nikée & Lovelace, Robin, 2021. "Active Travel Oriented Development: Assessing the suitability of sites for new homes," OSF Preprints 7fuq5, Center for Open Science.
    7. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
    8. Alzayat, Ayman & Lee, Seung Hwan (Mark), 2021. "Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment," Journal of Business Research, Elsevier, vol. 130(C), pages 348-363.
    9. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2021. "The influence of scent on virtual reality experiences: The role of aroma-content congruence," Journal of Business Research, Elsevier, vol. 123(C), pages 289-301.
    10. Kinigadner, Julia & Büttner, Benjamin, 2021. "How accessibility instruments contribute to a low carbon mobility transition: Lessons from planning practice in the Munich region," Transport Policy, Elsevier, vol. 111(C), pages 157-167.
    11. Loureiro, Sandra Maria Correia & Guerreiro, João & Japutra, Arnold, 2021. "How escapism leads to behavioral intention in a virtual reality store with background music?," Journal of Business Research, Elsevier, vol. 134(C), pages 288-300.
    12. Huaxiong Jiang & Stan Geertman & Patrick Witte, 2020. "Avoiding the planning support system pitfalls? What smart governance can learn from the planning support system implementation gap," Environment and Planning B, , vol. 47(8), pages 1343-1360, October.
    13. Chuang-Yeh Huang & Shi-Jer Lou & Yuh-Ming Cheng & Chih-Chao Chung, 2020. "Research on Teaching a Welding Implementation Course Assisted by Sustainable Virtual Reality Technology," Sustainability, MDPI, vol. 12(23), pages 1-21, December.
    14. Lim, Xin-Jean & Cheah, Jun-Hwa & Ng, Siew Imm & Kamal Basha, Norazlyn & Liu, Yide, 2021. "Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    15. Huang, Jianping & Zhao, Ping & Wan, Xiaoang, 2021. "From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study," Journal of Business Research, Elsevier, vol. 123(C), pages 604-612.
    16. F. Canio & E. Martinelli & M. Peruzzini & G. Marchi, 2021. "The use of virtual tours to stimulate consumers’ buying and visit intentions: an application to the Parmigiano Reggiano cheese," Italian Journal of Marketing, Springer, vol. 2021(3), pages 209-226, September.
    17. Xiaohong Zhang & Na Li & Yanbo Wang & Yanqi Sun, 2023. "The Effect of Product Placement Strategies on Customer Behavior: A Prospective of Foote, Cone and Belding (FCB) Grid Model," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
    18. de Regt, Anouk & Barnes, Stuart J. & Plangger, Kirk, 2020. "The virtual reality value chain," Business Horizons, Elsevier, vol. 63(6), pages 737-748.
    19. Meißner, Martin & Pfeiffer, Jella & Peukert, Christian & Dietrich, Holger & Pfeiffer, Thies, 2020. "How virtual reality affects consumer choice," Journal of Business Research, Elsevier, vol. 117(C), pages 219-231.
    20. Yanliu Lin & Kasper Benneker, 2022. "Assessing collaborative planning and the added value of planning support apps in The Netherlands," Environment and Planning B, , vol. 49(2), pages 391-410, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:envirb:v:50:y:2023:i:3:p:814-830. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.