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Are We There Yet? Exploring Empowerment at the Microscale in the South African Wine Industry

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  • Agatha Herman

    (Geography and Environmental Science, University of Reading, Whiteknights, Reading RG6 6AB, England)

Abstract

Empowerment is a standard but ambiguous element of development rhetoric and so, through the socially complex and contested terrain of South Africa, this paper explores its potential to contribute to inclusive development. Investigating microlevel engagements with the national strategy of Broad-Based Black Economic Empowerment (B-BBEE) in the South African wine industry highlights the limitations, but also potential, of this single-domain approach. However, latent paternalism, entrenched interests, and a ‘dislocated blackness’ maintain a complex racial politics that shapes both power relations and the opportunities for transformation within the industry. Nonetheless, while B-BBEE may not, in reality, be broad-based its manifestations are contributing to challenging racist structures and normalising changing attitudes. This paper concludes that, to be transformative, empowerment needs to be reembedded within South Africa as a multiscalar, multidimensional dialogue and, while recognising the continuation of structural constraints, positions the local as the critical scale at which to initiate broader social change.

Suggested Citation

  • Agatha Herman, 2014. "Are We There Yet? Exploring Empowerment at the Microscale in the South African Wine Industry," Environment and Planning A, , vol. 46(8), pages 1927-1945, August.
    • Handle: RePEc:sae:envira:v:46:y:2014:i:8:p:1927-1945
    DOI: 10.1068/a46293
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    References listed on IDEAS

    as
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    6. Sato, Chizuko, 2013. "Black economic empowerment in the South African agricultural sector : a case study of the wine industry," IDE Discussion Papers 384, Institute of Developing Economies, Japan External Trade Organization(JETRO).
    7. van Rooyen, C.J., 2008. "South African Wine Industry Benchmarking, 2008," Working Papers 108004, University of Pretoria, Department of Agricultural Economics, Extension and Rural Development.
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