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Broadening the Concept of Entrepreneurship: Comparing Business and Consumer Entrepreneurs

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  • Jonathan C. Huefner
  • H. Keith Hunt

Abstract

It is proposed that entrepreneurial behavior occurs in many domains of life, not Just in business. Examples of nonbusiness entrepreneurial behavior are provided. Domain-specific versions of the Entrepreneurial Attitude Scale (EAS) were used to predict entrepreneurs in business and consumer contexts. Stepwise discriminant analysis identified those items that significantly discriminated between business and consumer entrepreneur groups. Results support the concept of entrepreneurial consumer behavior. The four common elements across domains suggest that personal control and innovation were common elements of both business and consumer entrepreneurs.

Suggested Citation

  • Jonathan C. Huefner & H. Keith Hunt, 1994. "Broadening the Concept of Entrepreneurship: Comparing Business and Consumer Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 18(3), pages 61-75, April.
    • Handle: RePEc:sae:entthe:v:18:y:1994:i:3:p:61-75
    DOI: 10.1177/104225879401800305
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    References listed on IDEAS

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    1. Peter B. Robinson & David V. Stimpson & Jonathan C. Huefner & H. Keith Hunt, 1991. "An Attitude Approach to the Prediction of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 15(4), pages 13-32, July.
    2. Gartner, William B., 1990. "What are we talking about when we talk about entrepreneurship?," Journal of Business Venturing, Elsevier, vol. 5(1), pages 15-28, January.
    3. Hampton, Jean, 1987. "Free-Rider Problems in the Production of Collective Goods," Economics and Philosophy, Cambridge University Press, vol. 3(2), pages 245-273, October.
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    Cited by:

    1. Chandra, Yanto & Coviello, Nicole, 2010. "Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'," Journal of World Business, Elsevier, vol. 45(3), pages 228-236, July.
    2. Hamilton, Kathy & Hewer, Paul & Tonner, Andrea, 2022. "Authoritative performances of care in home exchange," Annals of Tourism Research, Elsevier, vol. 97(C).
    3. Gregg A. Lichtenstein & Thomas S. Lyons, 2001. "The Entrepreneurial Development System: Transforming Business Talent and Community Economies," Economic Development Quarterly, , vol. 15(1), pages 3-20, February.

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