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Factors Influencing the Intention for Online Purchasing: a Study among University Students in Malaysia

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  • Nur Farahiah Azmi
  • Lew Wei Peng

Abstract

The purpose of this study is to identify the internal factors that influence online purchase intention among Malaysian university student which include trust, prior online purchase experience and self-efficacy. A quantitative approach was adopted and a questionnaire survey was distributed to 100 students in University Malaysia Kelantan who have experience on online purchase for the data collection purposes. As a brief, the findings showed that trust, prior online purchase experience and self-efficacy influence online purchase intention.

Suggested Citation

  • Nur Farahiah Azmi & Lew Wei Peng, 2014. "Factors Influencing the Intention for Online Purchasing: a Study among University Students in Malaysia," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 4(2), pages 69-74.
    • Handle: RePEc:rss:jnljms:v4i2p3
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    References listed on IDEAS

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