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Experiences that Make Consumers Think: Cognitive Experiences

Author

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  • Rouxelle de Villiers

    (University of Waikato, New Zealand)

Abstract

Consumer experiences, as they relate to the function or purpose of a product or service links to the thinking and meta-thinking of prospects and customers ¡V thus the name, cognitive customer experiences (CCX). The cases in the section on cognitive CX, clearly demonstrate how experiences connected with mental processes can alter the entire brand experience for consumers.

Suggested Citation

  • Rouxelle de Villiers, 2017. "Experiences that Make Consumers Think: Cognitive Experiences," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 16(2), pages 177-179, December.
    • Handle: RePEc:ijb:journl:v:16:y:2017:i:2:p:177-179
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    References listed on IDEAS

    as
    1. Gentile, Chiara & Spiller, Nicola & Noci, Giuliano, 2007. "How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer," European Management Journal, Elsevier, vol. 25(5), pages 395-410, October.
    2. Verhoef, Peter C. & Lemon, Katherine N. & Parasuraman, A. & Roggeveen, Anne & Tsiros, Michael & Schlesinger, Leonard A., 2009. "Customer Experience Creation: Determinants, Dynamics and Management Strategies," Journal of Retailing, Elsevier, vol. 85(1), pages 31-41.
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