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Transformation and Competition in Romanian Television: Market Dynamics and Regulatory Influence

Author

Listed:
  • Cristian BRANCU

    (Bucharest University of Economic Studies, Romania)

  • Oana TURCU

    (Bucharest University of Economic Studies, Romania)

  • Cristian BUSU

    (Bucharest University of Economic Studies, Romania)

Abstract

This paper analyses the competition in Romania's television media industry. With the rise of digitalisation and new technology, the media world has changed a lot, increasing competition among TV broadcasters. The study focuses on the main players, how the market works, the rules that guide it, and the challenges faced by the Romanian TV industry. By reviewing past studies and using real-world data, the research offers insights into the competitive environment of Romanian TV and its future growth. It uses interviews with industry experts and analysis of existing data to show how different TV networks are fighting for both audience share and advertising revenue. Key local channels like Pro TV, Antena 1, and TVR are in a race for market leadership, while international channels add another layer of competition. The National Audiovisual Council (CNA) plays a big role in shaping how the market operates through regulations. The paper looks at how licensing, content rules, and new digital standards influence the competition. It also explores how TV networks are changing their content strategies, looking for exclusive shows and adjusting to what viewers want, especially with the rise of streaming services. As technology changes the way people watch and interact with content, Romania's TV industry faces both challenges and new opportunities.

Suggested Citation

  • Cristian BRANCU & Oana TURCU & Cristian BUSU, 2025. "Transformation and Competition in Romanian Television: Market Dynamics and Regulatory Influence," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(1), pages 180-188, February.
    • Handle: RePEc:rom:merase:v:10:y:2025:i:1:p:180-188
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    References listed on IDEAS

    as
    1. Florin-Valeriu PANTELIMON & Tiberiu Marian GEORGESCU & Bogdan-Stefan POSEDARU, 2020. "The Impact of Mobile e-Commerce on GDP: A Comparative Analysis between Romania and Germany and how Covid-19 Influences the e-Commerce Activity Worldwide," Informatica Economica, Academy of Economic Studies - Bucharest, Romania, vol. 24(2), pages 27-41.
    2. Ricarda Schauerte & Stéphanie Feiereisen & Alan J. Malter, 2021. "What does it take to survive in a digital world? Resource-based theory and strategic change in the TV industry," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(2), pages 263-293, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    audience fragmentation; competition; digitalisation; market concentration; market dynamics; regulatory framework; television media industry.;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L40 - Industrial Organization - - Antitrust Issues and Policies - - - General
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection

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