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Factors Influencing Intention To Use Electronic Banking In East Algeria

Author

Listed:
  • Ahcène TIAR

    (Université 20 Août 1955- Skikda, Skikda, Algeria)

  • Aissa ROUABHIA

    (Université 20 Août 1955- Skikda, Skikda, Algeria)

  • Ilyes BOUDJAADA

    (Université 20 Août 1955- Skikda, Skikda, Algeria)

  • Tahar DJELLIT

    (Université Mohamed Seddik Benyahia-Jijel, Jijel, Algeria)

Abstract

This study aims to examine the factors influencing customers’ intention to use electronic banking (e-banking) in East Algeria. The proposed conceptual model is based on the Technology Acceptance Model (TAM) with its original postulates: perceived usefulness and perceived ease of use, which is extended to embrace some factors, including perceived risk, awareness, self-efficacy, social influence and resistance to change. The empirical data are collected from a questionnaire survey of 170 valid responses and analysed using the Partial Least-Squares Structural Equation Model (PLS-SEM) approach and Smart-PLS 4. The results show that bihavioural intention to use e-banking is influenced directly by perceived usefulness and ease of use and indirectly impacted by self-efficacy.

Suggested Citation

  • Ahcène TIAR & Aissa ROUABHIA & Ilyes BOUDJAADA & Tahar DJELLIT, 2024. "Factors Influencing Intention To Use Electronic Banking In East Algeria," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(3), pages 5-24, September.
    • Handle: RePEc:rom:bemann:v:14:y:2024:i:3:p:5-24
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