Role of Perceived Authenticity in Souvenir Buying Decisions among Tourists in Bandar Hilir Melaka
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DOI: 10.22610/imbr.v16i4(I).4254
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References listed on IDEAS
- Swanson, Kristen K. & Timothy, Dallen J., 2012. "Souvenirs: Icons of meaning, commercialization and commoditization," Tourism Management, Elsevier, vol. 33(3), pages 489-499.
- Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
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